SAS Group appoints new advertising agency

SAS Group appoints new advertising agency The SAS Group has assigned responsibility for corporate SAS brand advertising to the Danish agency Halbye & Kaag. "Halbye & Kaag has the strategic competence we require for SAS's continued development within the field of market communication," says Linda Fredheim-Björk, responsible for the SAS Group brand strategy and corporate market communication activities. "In our opinion, this agency is the partner we need to secure our corporate brand across market borders in the future." The contract covers strategic advisory services and the preparation of a communications platform for the SAS Group. "The agency will also play a new role, since Scandinavian Airlines will be reorganized into independent airline units in Denmark, Norway and Sweden. This was a difficult choice to make because all of the agencies in the final round made excellent presentations," says Nina Wahlgren, responsible for the procurement process. For further information, please contact: Linda Fredheim-Björk, Brand Strategy & Market Communication, SAS Group, Telephone: +46 70 997 2789 SAS CORPORATE COMMUNICATIONS ------------------------------------------------------------ This information was brought to you by Waymaker The following files are available for download:

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