Soreen’s squidgy energy could power you on to be a record breaker!

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Soreen is attempting to break a Guinness World Record in order to raise over £10,000 for charity!

The world record attempt is to be held at the Manchester Velodrome, over a 24 hour period, from 5pm on Friday 1st October to Saturday 2nd October at 5pm.

Soreen and an army of local volunteers want to smash the existing world record for the most amount of electricity generated in a 24 hour period, by pedalling static bicycles. Electricity is to be measured in watt hours.

For each watt hour of electricity produced, Soreen will donate 5p to local cancer charity; The Christie. Soreen hope to raise over £10,000!

Soreen need as much help from the public as possible – the greater the pedal power the more pennies we produce for a great cause!

Volunteers are signing up for as many 30 minute cycling slots as they can manage, via the online registration form, which can be found at www.soreen.com/squidgyenergy

All participants will receive a goody bag and if the attempt is successful, record breakers will receive an official Guinness World Record certificate.  The top three cyclists who generate the most amount of electricity will also win prizes which include a top-of-the-range bicycle worth £500. All record breakers will also be entered into a free prize draw to win a holiday for four people. 

Children’s face painting and entertainment will be provided throughout the duration of the event, as well as lots of free Soreen products to keep you energised.

Soreen will also be offering the top cycling club who produces the most energy an entire year’s sponsorship deal which will include cycling shirts, velodrome sessions and a year’s supply of Soreen!

Paul Tripp, Managing Director of Soreen states; “The team at Soreen are thrilled at the prospect of smashing an official Guinness World Record and raising a lot of money for a cause we are extremely passionate about. We want to make this a real community effort and urge all of our local Soreen consumers to join us, in what is set to be a great event.”

Be a part of setting a new world record, raise money for charity and most of all, have fun!

(All cyclists must be over 16 years of age).

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Notes to Editors:
• Established over 70 years ago, Soreen is the UK’s number one, original fruited malt loaf brand • Soreen are a Manchester based company whose bakery produces a range of products including; Britain’s favourite Soreen malt loaf and snack pack, Soreen Fruity Five loaf and snack pack • Soreen are also due to launch new Soreen fruit loafs Fruity Five, Apple & Sultana, Cinnamon & Raisin, Banana loaves and Soreen Go cereal bars in October 2010 • September 2010 will see Soreen, for the first time in over a decade, relaunch the deliciously squidgy brand with a modern new image • In support of the rebrand, Soreen will attempt to break the Guinness World Record for the most electricity produced using static bikes. The official Guinness World Record attempt will run from 5pm on Friday 1st October 2010 until 5pm on Saturday 2nd October 2010 and raise money for The Christie Charity based in Manchester • Soreen Malt Loaf is low fat at 97% fat free and the New Soreen Fruit Loaves are 95% fat free • Paul Tripp is the Managing Director of Soreen - a photograph of Paul is available upon request

Contacts:
For additional information please contact Jess Cook at Savvy Marketing on:

Tel: +44 (0)113 237 6500 / 6538
Email: jess.cook@getsavvy.com
Mobile: 07977 930186

For all brand related queries please contact Katherine Collins, Brand Manager at Soreen HQ on:

Tel: +44 (0)161 874 4135
Email: k.collins@soreen.com

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