Mobile Website Gets Put To Bed By Online Retailer
Mr Mattress Launches Mobile Website
Tyne and Wear (September 5, 2012) – A Tyne and Wear based online bedding retailer is following in the footsteps of national brands by launching a mobile version of its website to ensure customers can browse and buy with ease directly from their Smartphones.
Smartphone technology is changing the way we interact with the web and the trend for online retailers is towards offering mobile versions of websites to ensure that Smartphone users have a good experience when they visit the site. The number of Smartphone users is growing rapidly so offering a mobile web solution is becoming increasingly important as the number of people looking to transact from mobiles increases.
Newcastle based Mr Mattress (http://www.mrmattress.co.uk) is part of the Bedding Centres Group which has stores throughout the North East of England. The group is an independent and family run firm that is established as a leading supplier of quality beds and mattresses from leading manufacturers, including: Sealy, Silentnight, Millbrook, Airspring and many more.
Richard Lavender is the online marketing manager at Mr Mattress and he commented, “We very recently re-launched our main website to offer our customers a much better experience and to help us increase our visibility in the bedding sector. We knew that on Smartphones accessing the site wouldn’t be as good and wanted to make sure we were able to offer visitors a much better experience.”
“As the site has gained visibility online in the last year we’ve definitely seen an increase in the number of people accessing our site from Smartphones and we want to make it as easy as possible for them to make a purchase, especially if they are looking to buy.”
The Google approved mobile partner SayuConnect designed and built the mobile website for Mr Mattress (http://m.mrmattress.co.uk).