Motor Plus Motorhomes in the Driving Seat With New Mobile Website
Motor Plus Motorhomes Launches Mobile Website
Derby, UK (May 11, 2012) - A national motorhomes dealership, Motor Plus Motorhomes, is aiming to take advantage of the growing mobile market by launching a new website with a mobile friendly version that has been specifically optimised for Smartphones and other mobile devices.
The popularity of Smartphones; which includes brands such as Blackberry, iPhone and Android has significantly changed how users access the Internet. Smartphones and other mobile devices give users an increased level of flexibility and connectivity; more importantly users can access the web whilst on the move.
The obvious limitations of small screens mean that for most Smartphones there is a real need for optimised and friendly websites designed specifically for such users. Users need to be able to browse and buy with ease, which can be extremely difficult on a traditional desktop website when viewed from a wide range of popular Smartphones.
Derby based Motor Plus Motorhomes (www.MotorPlusMotorhomes.co.uk) has recently made a number of significant changes to the business, including the launch of a new look website and company logo. They also wanted to ensure that they we’re best placed to serve all potential website users and as such wanted to become one of the early adopters within the motorhomes sector when it came to offering customers a mobile friendly version of its website.
Some of the larger motorhome dealerships have already acknowledged the importance of mobile friendly websites, but the majority of independent businesses are yet to realise its importance.
Motor Plus has been trading since 1999 and the company has seen a significant growth in enquiries since the launch of its new site and the mobile version has also proved popular. Owner at Motor Plus, Brian Humphries, and his team recognise the importance and potential of mobile search within their market and see it as an opportunity to encourage new visitors, maximise sales and increase customer loyalty.
Mr Humphries commented, “Our market is a mobile one and we know how important connectivity is to a large proportion of our customers. We had already seen that potential customers were accessing our site through mobile phones and realised that we had to try and make the most of every opportunity.”
“Our market can be fiercely competitive and with the type of high value items that we sell price is a key determinant, but quality of service is probably the most important considerations for our customers. We believe that introducing a mobile website, which is designed to make our customers lives easier, will be of benefit to a great many customers. We’re not just about selling motorhomes we try to look after our customers on-going needs by providing accessories and full service facilities; all of which can be accessed from a mobile phone.” added Mr Humphries.
UK based Sayu Limited developed the mobile website for Motor Plus. Sayu launched SayuConnect in 2011 www.sayuconnect.com, a dedicated solution that can enable any website to go mobile.
SayuConnect is now an approved Google supplier for mobile solutions to website owners throughout the UK as part of Google’s ‘HowToGoMo Initiative’. The SayuConnect website contains a useful mobile checker tool that is able to show how traditional websites look on mobile devices (http://www.sayuconnect.com/mobile_check.php).