NLS Security aiming to secure position in lock and safe market
NLS Launch Lock Shop Direct Website To Target New Online Sector
Newcastle-upon-Tyne, UK (January 31, 2013) – A leading online security specialist has expanded its online business and is aiming to increase market share by targeting a niche sector of the security market with a new dedicated website.
Newcastle based NLS Security Ltd has been established for over 35 years, trading as Newcastle Lock and Safe until the company’s incorporation in 2011. NLS Security is still a family run business and is a leading security specialist in the North-East of England.
Starting out as local locksmiths, during the last four decades the business has grown organically and now provides a range of complimentary products and services to organisations and companies throughout the UK. Services include safe supply, servicing and removal, key cutting, auto keys, access control and this month they have launched www.lockshopdirect.co.uk to supply a range of locks and other security products online.
With the launch of the new website Director of the business, Stephen Wylde, is aiming to replicate the same success the company has had with www.eSafes.co.uk; which very quickly became one of the leading websites in safes and home security in the UK.
Mr Wylde commented, “It is early days but we’re very excited about Lock Shop Direct and feel that we can take all of our experiences with eSafes and apply them to the new site in order to establish ourselves and start to garner a return on investment quickly.”
“We’re an established Internet retailer and know what is required to deliver success, which is an advantage to us when compared to similar start-ups. As a family-owned company we continue to stay true to the principles that helped us to grow the business over the years, offering our customers great value and a fantastic service.”
The website was designed and built by Stockton-on-Tees based Sayu Limited (www.sayuconnect.com). Sayu specialises in digital marketing and web solutions for retail and is a Google approved mobile website developer.
Further information about NLS Security can be found at www.nlssecurity.co.uk and their dedicated auto key cutting site www.autokeycentre.co.uk.
Director, NLS Security Limited
Tel: 0191 2386000