Online Bed Retailer Won’t Be Losing Sleep In Mobile Market
BedzRus launches mobile website
Bradford, UK (October 27, 2011) - A leading online bed and mattress retailer is aiming to stay ahead of the competition by launching a mobile friendly version of its website in what is one of the most highly competitive Internet sectors.
In 2011 the popularity of Smartphones; such as the Blackberry and iPhone, has led to a significant change in how users search the Internet. Such mobile devices provide increased portability and connectivity, but also enable users to navigate the web easily from any location.
Due to the small screen size on most mobile devices there is an increasing need for websites that can enable users to browse and buy with ease; which is something that can be difficult on a traditional website when viewed from a Smartphone.
This is exactly the reason why Bradford based www.BedzRus.co.uk has just launched its mobile website. BedzRus has seen traffic from mobile devices grow from 3.87% of total site traffic in October 2010 to 11.72% in 2011. Retailers Argos and John Lewis have been quick to develop mobile websites, but independent businesses within the sector have been slow to respond to the changing market conditions.
BedzRus has been trading online since 2003 and the company is always quick to respond to changing conditions. Managing Director at BedzRus, Mark Moore, recognises that mobile search represents an opportunity to maximise sales and increase customer loyalty as an increasing number of consumers change the way they shop online.
Mr Moore commented, “We recognised the importance of the mobile market at the start of the year and we’ve watched traffic levels increase each month. At the rate its growing in another six months mobile could represent up to 25% of our total site traffic.”
“Ultimately for us its about ensuring that we’re able to provide customers with a website that allows them to find what they want and make a purchase quickly and easily.” added Mr Moore.
UK based SAYU Limited developed the mobile website for BedzRus having recently launched www.sayuconnect.com. SayuConnect is a hosted mobile solution which means it can be integrated with any website and deliver a mobile solution within a matter of weeks.