SCA appoints Chief Operating Officer for hygiene operations and new President of Tissue Europe

Mats Berencreutz has been appointed Chief Operating Officer (COO) of SCA’s global hygiene business, i.e. tissue and personal care products. At the same time, Magnus Groth has been appointed new President of SCA’s tissue operations in Europe.

Mats Berencreutz is currently President of SCA’s tissue operations in Europe and a member of SCA’s Corporate Senior Management Team. Mats Berencreutz has long and broad experience of senior positions in SCA’s hygiene business.

Magnus Groth is currently President of Studsvik AB. He has long and broad experience of senior positions in such companies as Boston Consulting Group and Vattenfall.

“By implementing this change, we will strengthen the Group’s resources and create conditions to further coordinate and develop SCA’s hygiene business, with the goal of improving profitability and increasing the growth,” says SCA’s CEO, Jan Johansson.

Mats Berencreutz and Magnus Groth will be members of SCA’s Corporate Senior Management Team.


Stockholm 15 April, 2011


For additional information, please contact

Pär Altan, VP Media Relations, +46 8 788 52 37

Johan Karlsson, VP Investor Relations, +46 8 788 51 30



This information is such that SCA must disclose in accordance with the Securities Markets Act and/or the Financial Instruments Trading Act. The information was submitted for publication on April 15, at 08.30 CET.


SCA is a global hygiene and paper company that develops and produces personal care products, tissue, packaging solutions, publication papers and solid-wood products. Sales are conducted in some 100 countries. SCA has many well-known brands, including the global brands TENA and Tork. Sales in 2010 amounted to SEK 109 billion (EUR 11.5 billion). SCA has approximately 45,000 employees. More information at

About Us

The core of SCA’s business is the forest, Europe's largest private forest holding. Around this unique resource, we have built a well-developed value chain based on renewable raw material from our own and others’ forests. We offer paper for packaging and print, pulp, wood products, renewable energy, services for forest owners and efficient transport solutions. 2017 the forest products company SCA had approximately 4,000 employees and sales amounted to approximately SEK 1617 bn (EUR 1,6 bn). SCA was founded in 1929 and has its headquarters in Sundsvall, Sweden. More information at




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