RBM Noor sledgebase wins 'best of the best' red dot award in product design

News Release

8th April 2013

Scandinavian Business Seating, the largest task seating manufacturer in Western Europe, is delighted to announce it has been awarded two prestigious red dot awards . The international jury of experts gave the red dot award: 'best of the best' in product design 2013 to the new RBM's chair, RBM Noor sledgebase model and the red dot award: product design to the full RBM Noor collection, recognising the innovation and appeal of the new products.

The red dot award is one of the most renowned and internationally acclaimed design competitions. In the product design category this year the 37-member jury of experts received 4,662 entries; more than ever before in the history of the red dot . There were 1,865 designers, architects and companies from 54 countries who submitted designs in the 19 different categories, proving that the red dot awards is a truly global event promoting expertise and creativity.

“We are very proud to have won the red dot: best of the best and the red dot: product design. These awards are a testament to our continuous research and development in the field of environmentally friendly processes, ergonomics, aesthetics and cost-effective production. Our design philosophy helps us create innovative and enduring products, and winning the 'best of the best' award is extremely encouraging and reminds us to keep striving for excellence,” says Jorgen Josefsson, Managing Director at Scandinavian Business Seating UK.

RBM Noor is the result of three Scandinavian design studios joining forces with Scandinavian Business Seating's own design team to create a chair that maintains a strong Scandinavian heritage of craftsmanship, yet represents a fresh and inspiring approach to product design.

Since the back of a chair is often the first encounter users have with a chair, the contour of RBM Noor's back has a fine line with a curve, as though the chair is smiling at you. The bright colour scheme and the positive attitude aim to enhance the sitting experience in ambient meeting places.

RBM Noor, which is designed for use in canteens & conference venues, meeting spaces and the education sector, comes in a wide variety of shapes and colours. The highly modular collection includes eight models, with four base options, two types of shells, polypropylene and 3D veneers with optional armrests, and the possibility for upholstered solutions. RBM Noor meets all of the high environmental standards of Scandinavian Business Seating and as such is an exceptional case of eco-friendly design.

The official presentation of the red dot design award will be in Essen in Germany on July 1, 2013.

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Notes to Editors

About Scandinavian Business Seating

Nature did not design people to sit still in office chairs. Scandinavian Business Seating understands that movement and variation are required for a person to perform at their best and at the same time protect health and well being.

Our vision, which is a guiding light for us, is through customer focus, innovation and being results oriented to make the world a better place to sit. Our mission: facilitating better performance at work by offering the best seating solutions for working people.

Scandinavian Business Seating is an international company designing and producing office chairs, canteen and conference furniture and is the largest task seating manufacturer in Western Europe, according to Interconnection Consulting.   

Within Scandinavian Business Seating are the brands HÅG, RBM and RH. Each brand fills a niche in the market with clear design philosophies and concepts in order to meet the varying needs of customers and markets. All of the brands are built on four solid cornerstones: Ergonomics, Design, Quality and Environment.

A leader and pioneer in creating environmentally-friendly ergonomic seating, Scandinavian Business Seating’s product collections are subject to stringent environmental benchmarking, such as EPD (Environmental Product Declaration).

Scandinavian Business Seating has its head office in Oslo and production units in Røros, Norway and Nässjö, Sweden. In the UK it has an office base in London.

www.sbseating.com

Press contacts

Louise Gough & Jana Pavelkova, The Think Tank on

T: 020 7831 2225
F: 020 7831 1408

louiseg@thinktank.org.uk or janap@thinktank.org.uk




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