Don’t miss Gallery Level Briefings, Bar and Taxi Top Signage at Screenmedia expo 2012

London, UK, 14 May 2012 – Screenmedia expo 2012 is set to be a hub of activity and excitement, playing host to the finest gathering of industry professionals from 16 to 17 May at London’s Earls Court 2. Learn about state-of-the-art signage at a private BroadSign demonstration, see the latest innovations from Cisco over breakfast or lunch, network at the bar sponsored by Acquire Digital, Esprit Digital and FTP Concepts, and admire the world’s most advanced taxi top media platforms from Eyetease Media.

State-of-the-art signage

On the Gallery level at Screenmedia expo, BroadSign will be conducting webinars showcasing some of the most innovative and successful uses of its digital signage software in the world today and explaining how it is done. There will be four presentations, each focused on digital signage in a particular class of venue:

* State-of-the-art Signage in Retail and Vending: 16 May, 10-11am

* State-of-the-art Signage in Healthcare and Fitness: 16 May, 1-2pm

* State-of-the-art Signage in Transit and Outdoor: 17 May, 10-11am

* State-of-the-art Signage in Cinema and Social Venues: 17 May, 1-2pm

To attend one of these briefings, please contact Daniel.parisien@broadsign.com

Breakfast/lunch with Cisco

Also on the Gallery level, Cisco is offering visitors the chance to see first-hand the latest innovations and learn how Cisco Digital Signage streamlines communications, eliminates globalisation barriers, and increases productivity.

* 9:30 am – 10:30 am: Breakfast Breakout – Interactivity in Retail

Lisa Fretwell, Director of Cisco’s Internet Business Solutions Group (IBSG), will share findings from the “Catch Em and Keep Em” consumer research study speaking to how retailers can attract and retain channel hopping shoppers and the important role interactive digital signage plays

* 12 pm – 1 pm: Lunch and Learn – From Information to Engagement

Join Erica Schroeder, Cisco’s Director of Video Marketing, for lunch. Erica will discuss the evolution of the digital signage market and share how Cisco is transforming digital signs into highly interactive experiences, creating new ways to increase engagement

To reserve your place, email digital_media_system@external.cisco.com

Bar signage

This year the Screenmedia expo Bar is sponsored by Acquire Digital, Esprit Digital and FTP Concepts. There will be eight 42-inch HD screens and six double-sided digital wafers that will simultaneously show content from all three partners. All of the hardware has Acquire Digital software installed to manage the content, which will be a mixture of videos, stills and animations. Acquire Digital will be demonstrating its new digital signage solution Signage2Go and will be offering an exclusive promotion to Screenmedia expo visitors. Visit the bar for more details.

Esprit Digital will be showing its History of Digital Video, which takes viewers on a journey through Esprit’s ‘world firsts’ in the industry, including the Digital Lift Panels at Heathrow Airport, the thinnest Double-Sided 55-inch Wafer screens and the Digital Baggage Pods at Gatwick, Stansted and Manchester Airports. It also shows the evolution from the creation of Esprit’s Digital Escalator Panels through to the company’s Award Winning installation at Westfield London's Stratford City Mall.

Digital development experts, FTP Concepts will be demonstrating new Digital Signage integrated NFC systems and Android hardware. The team will also be at hand to offer their international experience of specifying, building and running scaling digital signage networks.

Digital taxi tops

In addition, two of the world’s most iconic taxis – the London Cab and the New York Cab – will flaunt new media platforms from Eyetease Media that offer brands 30% more advertising real estate and 20% brighter screens than the previous version, shown on a Mini Cooper last year. The UK-based market leader in digital broadcast technology for mass city transit will be unveiling its iTaxiTop 2.0 to brands and out-of-home media agencies for the first time. Initial trials are set to commence in several major cities in the USA and Canada from May 2012 onwards.

For more details on the above Screenmedia expo 2012 attractions and more, please visit www.screenevents.co.uk/screenexpo2012

Beky Cann

Neesham Public Relations

Tel: 44 (0) 1296 628180

Email:   bekyc@neesham.co.uk

About Screenmedia expo

Organised by Screen Events Ltd, Screenmedia expo showcases the very best in innovative digital place based media used for delivering visual messages that combine the influence of mass advertising with the accuracy of niche marketing.  Launched in 2006, the expo is attracting growing interest and international popularity every year, pulling in an audience of supplier and user communities from every major vertical in the digital signage and DOOH sector.  Screenmedia expo 2011 delivered 3191 visitors - 30% from outside UK. The 2012 expo will take place at London’s Earls Court 2, 16-17 May. Visit www.screenevents.co.uk/screenexpo2011.

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