Leading UK holiday price comparison website invests in HR software from Cascade

The UK’s number one holiday price comparison website has invested in human resources technology from Cascade HR, as the company looks ahead to future growth.

With well over twenty million visitors every year, Icelolly.com has fast become a popular online brand committed to providing inspiring holiday deals for its customers. And following a management buy-out in September 2013 – before relocation to prestigious new offices in Leeds – the company now has its sights firmly set on further business development.

To support Icelolly.com's strategic evolution, HR Manager Linda Woolley knew that investment in new human resources software was required. Until very recently, the company only had paper-based employee records. But, having started out as an entrepreneurial business, Icelolly.com has now far outgrown this rudimentary approach.

“I wanted to build a HR function which delivered excellence in its approach to people management,” Linda explained. “However, we were restricted by the level of information we could easily access, and our reporting capabilities were very minimal. I therefore audited the marketplace in search of a solution that would help us work smarter. My goal was to find a technology that would enable the HR team to perform to the best of its ability, within the touch of a button.”

A visit to the CIPD’s Annual Conference introduced Icelolly.com to Cascade. Impressed with the intuitive, user-friendly nature of the technology and its configurability, Icelolly.com has invested in the team’s core HR, workflow and self-service functionality. The system was fully up and running by October, enabling Icelolly.com to commence a phased three-month training plan and roll out.

“Icelolly is, by its very nature, a technology-orientated business,” continued Linda. “So it’s crucial that we invest in best-practice software, as we pursue our ambitious expansion plans and work to support our future business success.

“I'm particularly excited about Cascade’s self-service capabilities, which will empower our managers and increase the efficiency with which everyone works. The proactive prompts within our workflow processes will also be a big step forward, supporting people to complete the right tasks at the right time.”

Already looking to the future, Icelolly.com plans to interface Cascade with its other business systems. “We have thought about the things that make our working lives difficult, and are reassured to know that they can be resolved, with ease, with Cascade. If we can all work smarter, this translates into having more time and energy to dedicate to providing inspiring holiday deals for our customers."


About Us

Scriba PR is a business to business copywriting and public relations consultancy, specialising particularly in communications management for trade and technical organisations. The complex briefs associated with industries such as construction, engineering, HR, technology, waste and recycling (to name just a few), would deter some PR agencies. But this is exactly what Scriba is looking for. The friendly, advice-led service delivered by founder and passionate wordsmith Katie Mallinson, places quality writing at the heart of everything. Scriba aims to demystify the world of PR and empower clients to better communicate with their target audiences, by telling their story. Committed to getting to the heart of clients’ businesses, Scriba now understands every customer’s subject matter, almost as well as they do. And handling all writing internally, the Scriba team produces insightful editorial, designed to inform, educate, stimulate and, on occasions, entertain. So if you’re looking for news releases, authoritative comments, opinion pieces, profiles, Q&As, interviews, vox pops, podcasts or sound bites, a relevant, high quality, quick turnaround of content is guaranteed.