Preparing for Google I/O – one of the biggest developer events of the year

Google is currently preparing for its biggest event of the year. On 28-29 May 2015, Google I/O in San Francisco will provide an unparalleled opportunity for developers around the world to find out ‘what’s next’ from this technology giant.

Here, Simon Howship, managing director of Huddersfield-based mobile app development specialist Common Agency, shares his predictions as to what the event may hold in store...


It looks set to be an exciting few days in San Francisco this coming week, as Google prepares for its biggest event of the year.

Google I/O marks two days of inspirational talks, hands-on learning and a chance for developers around the world to hear more about Google’s latest products.

The ‘I’ stands for input and the ‘O’ for output, whilst also representing Innovation in the Open. Previous events have not disappointed, so what are the big stories that could come out of the 2015 gathering?

We’re not alone in thinking that a new Google Photo service could be announced.  The much-rumoured development would be no surprise, given photography is one of the biggest enablers for mobile devices and Google+ was not the Facebook slayer that so many anticipated.  Equally, Google must be keen to steal a march on Apple who have recently debuted their own new Photos service with integrated iCloud storage.  

Google has been doing some really cool stuff with photos for some time – if you haven’t tried Google Auto Awesome on your Android device for instance, you’re missing out.  But any new photo service from Google is likely to have expanded cloud storage functionality – beyond that of Google Drive –plus new sharing features to tap into the Facebook and Twitter crowds.

Google I/O 2015 may also see the next incarnation of Google’s mobile operating software, Android M unveiled.  If we do hear about Android M next week will it actually have the alleged fingerprint authentication feature, to allow the user to open any of their apps or Google services with the simple touch of a finger? I suppose we must wait and see.

We, for sure, are also expecting there to be a lot of noise around wearables again this year.  Will Google do anything to head off Apple on the watch front? New Apple Watch adopters are likely to switch from Android to iPhone, presenting a potentially big risk to the Android device base. So will Google bring us a new wearable that none of us have thought of?  Could Google Glass make a return?

We’ll undoubtedly hear a lot about televisions too. Sony is about to launch its new 2015 range of TVs, with some fabulous 4K models and, interestingly, with Android TV installed.  Google are, quite rightly, likely to make a fanfare about this at Google I/O, especially as we understand they’re keen for Android TV to be embraced by the development community.

Beyond that, who knows? Google is a huge global player in helping steer ‘what’s next’ in our space, so there are bound to be things that even the most forward thinking tech gurus are unable to anticipate.

Unfortunately our in-house native mobile app specialists won’t be jetting off on a plane to see the California event in person – we’ll be watching it in real-time via a live stream from our Yorkshire HQ. But we’re excited nonetheless."


About Us

Scriba PR is a business to business copywriting and public relations consultancy, specialising particularly in communications management for trade and technical organisations. The complex briefs associated with industries such as construction, engineering, HR, technology, waste and recycling (to name just a few), would deter some PR agencies. But this is exactly what Scriba is looking for. The friendly, advice-led service delivered by founder and passionate wordsmith Katie Mallinson, places quality writing at the heart of everything. Scriba aims to demystify the world of PR and empower clients to better communicate with their target audiences, by telling their story. Committed to getting to the heart of clients’ businesses, Scriba now understands every customer’s subject matter, almost as well as they do. And handling all writing internally, the Scriba team produces insightful editorial, designed to inform, educate, stimulate and, on occasions, entertain. So if you’re looking for news releases, authoritative comments, opinion pieces, profiles, Q&As, interviews, vox pops, podcasts or sound bites, a relevant, high quality, quick turnaround of content is guaranteed.



Quick facts

As Google prepares for its biggest event of the year, Simon Howship from Yorkshire based Common Agency predicts what the event may hold in store...
Tweet this