Bayn develops a cloud based platform for sugar reduction

Bayn Europe AB announces the development of SugarReduced®, a cloud based platform to catalyse food producer's R&D and accelerate market entry of sugar reduction. An initial prototype has been developed and launch plan is scheduled in 2020.

The platform consists functions of data, lab simulation software and e-commerce on a cloud platform, it was designed to connect product developers, marketers, purchasers and all stakeholders within the food- and beverage industry. It will provides a one-stop shop for sugar reduction with evidence data and simulation program to shorten the R&D and market launch process. The platform will also serve as an information hub for the public, for discussions centred on “from evidences to action” sugar reduction projects. The common goal is to deal with the global health issues caused by excessive sugar consumption.

“In addition to our sales of ingredient Navia® and sugar replacer solution EUREBA®, Bayn develops this cloud platform to broaden our offering and strengthen our competitive advantages, increase the number of sales channels and boost revenue generation. We are engaged in discussions with several leading IT companies both in Europe and China, to evaluate this business idea, and we have submitted an application to a EU commission call for innovation fund for this project development” Lucy Dahlgren, founder and CEO of Bayn Europe AB.  

About Bayn Europe

Bayn Europe is an independent formulation developer of cutting edge and healthy sugar reduction solutions for the food and beverage industry. Bayn’s total solutions focus on taste, texture and cost-in-use. Bayn’s product portfolio contains ingredients and sugar replacers for food and beverage applications. Bayn's business model is based on solid networks of scientific research, market channel partnerships and contracted manufacturers.

Bayn Europe was founded in 2009 in Stockholm, Sweden, and is listed at Nasdaq Stockholm, First North, since 2014.

Mangold Fondkommission AB is Bayn’s Certified Adviser. Telephone +46-8-5030 1550.

For more information, please contact Lucy Dahlgren, Managing Director Bayn Europe AB, e-mail


Om oss

Bayn är en oberoende utvecklare inom sockerreducering och erbjuder marknaden kostnadseffektiva råvaruingredienser samt totallösningar för sockerreducering. Bayn skapar nya produkter, sötade med ingredienser från naturliga källor, med lågt kaloriinnehåll. Bolagets lösningar, utvecklade genom vetenskaplig forskning, ger innovativa, hälsosamma recept i nära samarbete med våra kunder inom den globala livsmedelsindustrin. Bayn är listat på Nasdaq Stockholm, First North, under kortnamnet BAYN.Mangold Fondkommission AB är företagets certified adviser. Telefon +46-8-5030 1550. Ytterligare information avseende bolaget finns på För mer information, kontakta: Patrik Edström, VD, Bayn Europe AB, e-mail


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