Intense Fair week for CashGuard

Last week was an intense but fun week for the CashGuard team. At fairs in four different countries we showed retailers how their business can benefit from starting with Cash Management.

In Sweden the focus was on bakeries exhibiting at Sveriges Bageri & Konditorimässa. With a fun and unexpected stand we met a lot of bakers who felt they spend too much time counting money instead of baking pastries and managing their business.

At the Food & Hospitality fair in Ireland our focus was on increasing the security in the retail and hospitality sector. Here we had the opportunity to engage with existing customers, to re-present for prospects who had previously looked at CashGuard and who re-iterated their interest as well as presenting to a couple of new prospects in the retail market. It also gave us an opportunity to discuss market trends/status with other suppliers and exhibitors which is always educational.

In Germany we exhibited the Expopharm meeting pharmacists who wanted to increase their customer service. Here we also showcased our brand new pharmacy counter from Pan Oston which was received very well.

At the Equipmag the theme was on innovations and trends in the retail business, a theme well suited for us leading to a lot of good discussions and connections. “The fair gave us many new connections where from several are ‘Big Fish’ in the retail sector,” said Laurent Jamin, CashGuard country manager for France.

We would like to thank all our visitors for good discussions giving us insights in your cash problems. We look forward meeting many of you soon again taking the discussions further.  

For more information, Contact Catrine Johansson CashGuard VP marketing
Phone: +46 72 222 9011

CashGuard – securing your bottom line

CashGuard specialises in cash management solutions for the retail industry. The company was founded in 1991, and has since then grown into a market leader for cash management in the retail field. CashGuard’s mission is to create a world class point of sale experience for customers, while offering retailers the best solutions for preventing shrinkage, tracking cash flow and optimising business performance. More than five million retail customers in 25 countries use CashGuard and there are almost 25 000 systems operating globally. CashGuard is headquartered in Stockholm, Sweden and is a wholly owned subsidiary of PSI Group. Go to for more information.