Nikon celebrates four product wins at TIPA Awards 2014

Stockholm, 24 april 2014: Nikon today announced that four of its products have won accolades in the highly prestigious TIPA (Technical Image Press Association) awards, including the title of ‘Best D-SLR Professional’ for the Nikon D4S.

TIPA, Europe’s leading image press association, has awarded the prize for ‘Best D-SLR Entry-level’ to the Nikon D3300, ‘Best D-SLR Professional’ to the Nikon D4S, ‘Best Rugged Compact Camera’ to the Nikon 1 AW 1 and ‘Best Premium Camera’ to the Nikon Df.

TIPA Awards are independently voted each year by 29 photographic magazines, from 16 countries across five continents. The jury takes into account innovation, the use of leading-edge technology, design and ergonomics, ease of use as well as price / performance ratio, when deciding the winner of each category.

In addition to a TIPA award, the waterproof and shockproof Nikon 1 AW1 advanced camera with interchangeable lenses is also a recipient of the iF Product Design Award 2014, the globally prestigious industrial product design awards. Meanwhile, the Nikon COOLPIX A, the first COOLPIX camera to be equipped with a Nikon DX-format CMOS image sensor, was also honoured.

Not to be outdone, the Nikon Df has picked up the much admired ‘red dot award: product design 2014’, alongside the Nikon D5300 D-SLR camera, and the ACULON T51 binoculars, a product of Nikon subsidiary Nikon Vision Co., Ltd.

Jordi Brinkman, Product Manager, Nikon Europe says: “It is a huge honour for Nikon to win three TIPA Awards across the competitive D-SLR categories, as well as one for our sophisticated, yet rugged mirrorless camera, the Nikon 1 AW1. This model is a highly innovative compact system camera, so it’s particularly pleasing to see it collect an iF Product Design Award, and be acknowledged by the esteemed TIPA judges.”

Dirk Jasper, Product Manager at Nikon Europe says: “The Nikon Df pairs the best design of our iconic cameras with some of the best technology available. The timeless aesthetic has made it a fans’ favourite, but this TIPA award, along with the red dot award for product design, reinforces that the product really is as functional as it is elegant.”

TIPA Best D-SLR Entry-level: Nikon D3300
The TIPA jury comments: “One of the first entry-level DSLRs without a low pass filter, the Nikon D3300 has a 24.2 MP DX-format CMOS sensor, an ISO range from 100-12,800, with a 1EV push available, and 5 frames-per-second shooting rate. Stills and 1080p Full HD videos can be shared with the Nikon WU-1a adapter.[1] The compact Nikon D3300 measures 4.9 x 3.8 x 2.9 inches, making it one of the new breed of compact DSLRs that compete with CSC cameras for those who might enjoy the DSLR form factor in a more portable and handy size. For those stepping up to DSLR photography, a built-in Guide Mode provides step-by-step instructions on getting the best results.”

TIPA Best D-SLR Professional: Nikon D4S
The TIPA jury comments: “Nikon’s D4S features a new 16.2 MP FX-format sensor that works in conjunction with the new EXPEED 4 image processing engine to deliver enhanced still and Full HD video with various frame rates. A new Group AF function and overall improvements build upon Nikon’s 51-point AF system, while the camera breaks the ISO speed range barrier and goes to a remarkable 409,600 ISO. Overall speed and response has been boosted, capturing full resolution at 11 fps with auto focus and auto exposure, while benefiting from an overall 30% increase in processing power. The D4S uses CF cards as well as the super-fast XQD card format to achieve the fastest possible transfer and write times.”

TIPA Best Rugged Compact Camera: Nikon 1 AW 1
The TIPA jury comments: “The Nikon 1 AW1 is the first waterproof (down to 49 ft), shockproof (6.6 ft) and freeze-proof (14 degrees F) CSC interchangeable lens camera. Befitting its likely use by outdoor enthusiasts, the camera incorporates built-in GPS, an altimeter, a depth gauge, an electronic compass and a visual horizon indicator, as well as WiFi with Nikon’s Wu-1b adapter. It even has a built-in waterproof flash! The 14.2 MP CMOS sensor, with EXPEED 3A processor, delivers both still and HD video, with a wide ISO range of 160 to 6400. While all 1 Nikkor lenses can be used, two new “sealed” lenses accompany the camera, an 11-27.5mm and 10mm f/2.8, with more to follow.”

TIPA Best Premium Camera: Nikon Df
The TIPA jury comments: “The Nikon Df is a full-frame camera designed along the lines of Nikon’s classic film SLRs, with numerous controls dials that handle photographic functions. But inside this “retro” magnesium-alloy body sits a 16.2 MP fullframe CMOS sensor, a Nikon EXPEED processor, 2016-pixel Matrix Metering, and a 39-point AF system. The camera offers up to five-frame auto-bracketing, 5.5 frames-per-second shooting and ISO speed settings up to 204,800. Nikon’s commitment to lens mount compatibility continues with the ability to use all current NIKKOR lenses as well as all Ai and non-Ai classics. There’s both a glass pentaprism finder as well as a 3.2 inch LCD monitor.”

[1] Transferring video to a smart device is possible with the Android smart app, WMU (Wireless Mobile Utility).

Presskontakt
Irena Strozyk, Marknadskoordinator på Nikon, tel: 070-995 58 25 eller e-post: strozyk@nikon.se

Nikon grundades i Japan år 1917 och är världsledande inom digital optik och precisionsoptik. Nikon finns i dag representerat över hela världen med sina prisbelönta produktserier, bland annat digitala SLR-kameror, utbytbara NIKKOR-objektiv och kompaktkameror under varumärket COOLPIX. Nikon är det enda större optikföretaget som fortfarande sköter alla delar av sin glastillverkning – för att kunna finjustera objektivens specifikationer, kvalitet och prestanda. Likaså är Nikon är den enda tillverkaren som har behållit sitt ursprungliga objektivsystem under femtio års tid. Övriga produkter i Nikons sortiment är kikare, avståndsmätare, fältkikare, oftalmisk utrustning, mätinstrument. IC- och LCD-steppers, skannrar, mikroskop och halvledarkomponenter. Nikon Corporation är noterat på Tokyobörsen. www.europe-nikon.com