SEQR enters the Netherlands

The Swedish company Seamless’ (OMX: SEAM) mobile payment service SEQR, is now available in another country. SEQR, Europe's leading mobile payment service, is already launched in the Swedish, Finnish, Romanian, Belgian and Portuguese markets. To these are added now the Netherlands, a market with 17 milion inhabitants.

The mobile service SEQR works in both physical stores and at online merchants, but also by the service SEQR Shop Spot, which basically turns everything to a possible sales channel, by scanning a QR code from any surface. This can be done through an ad, digital banner, a physical product or a TV commercial.

- SEQR Shop Spot is a unique service that has all the potential to revolutionize trade. It goes beyond the two traditional sales channels - physical stores and online - and instead make everything into a potential sales channel. SEQR Shop Spot has also enabled us to accelerate the rollout of the service and offer more consumers the smartest mobile payment service on the market. This makes us independent of the big chains integration speed to install SEQR physically, says Peter Fredell, CEO of Seamless.

The technology behind SEQR enables merchants to lower the interchange fees significantly

compared to those charged by traditional card companies. Also for consumers, it is cheaper to use mobile payment. SEQR refunds up to 3 percent cashback on all purchases made with the service. With SEQR, consumers can also transfer money between each other without any additional cost.

SEQR will work in the Netherlands from today and consumers will from the start be able to buy products from several well-known brands. The roll out in the Netherlands will now continue indefinitely by connecting more and more physical stores and online retailers to SEQR.

For more information:

Jonas Larsson, press contakt SEQR +46 70 108 86 68, jonas.larsson@seamless.se

Peter Fredell, CEO Seamless +46 8 564 878 00, peter.fredell@seamless.se

This information is such information that Seamless Distribution AB (publ) is required to disclose pursuant to the Swedish Securities Market Act and/or the Swedish Financial Instrument Trading Act. The information was released for publication on 13 March 2015 at 07.50 am (CET).

ABOUT SEQR, by Seamless
SEQR (se·cure) is Europe’s most used mobile payment solution in stores and online. SEQR enables anybody with a smartphone to pay in stores, at restaurants, parking lots and online, transfer money at no charge, connect loyalty programs, store receipts digitally and receive offers and promotions directly through one mobile app. Through the SEQR app, the user simply scans or taps a QR-code/NFC at check-out and approves the purchase by entering a PIN code. Fast, smooth and safe, SEQR’s payment solution enables merchants to lower interchange fees significantly compared to those charged by traditional card companies. SEQR’s unique transaction platform has been developed by Seamless, one of the world’s largest suppliers of payment systems for mobile phones.

Founded in 2001 and active in 26 countries, Seamless handles more than 3, 1 billion transactions annually through 525 000 active sales outlets. 6 200 merchants have chosen SEQR including the largest grocery chains, fast food chains and national retailer chains in the markets SEQR where is established. SEQR is established in Sweden, Finland, Romania, Belgium, Portugal and Netherlands. In 2013, SEQR won the Mobile Money Global Award for Best Mobile Money Deployment in Europe. Seamless is traded on Nasdaq OMX Stockholm, under the SEAM ticker. www.seqr.com

About Us

Seamless is a global mobile payments company that provides electronic top-up systems and mobile payment services for mobile operators, distributors, retailers and consumers. Founded in 2001 and active in 35 countries, Seamless handles more than 5.3 billion transactions annually through 675,000 active sales outlets. Seamless has four main business areas: 1. Seamless Distribution Systems: Platform enabling digital distribution for Service Providers2. Seamless eProducts: Technology provider for distribution of physical and electronic products3. Seqr: Mobile Payment Platform4. MeaWallet: Provider of Host Card Emulation (HCE) and tokenization platform Seamless is truly an international company with customers all over the world. Our ambition is to be close to our customers, therefore, we have global sales, support and operations in Sweden, India, UAE, Pakistan, Ecuador, Belgium and Ghana, etc.In the last decade, we emerged as a trusted supplier and partner with technical excellence, business knowledge and commercially viable solutions. Our customers and long standing partnerships hold testimony to the quality of our product offerings and the efficiency of our services. As we move into the future, we aspire to continue exploring new grounds in mobile technology and introduce path-breaking products.

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