Sleep Better this Memorial Day with Exclusive Offers from Serta® Mattress

Mattress shoppers can save on iComfort® and iSeries™ or get an in-home trial with Perfect Sleeper®

Memorial Day marks the unofficial start to summer and Serta is celebrating with two exclusive mattress offers, available now at participating retailers across the United States.

First, those shopping for a gel memory foam mattress can save up to $400 on a new iComfort® or iSeries™ mattress when purchased with Serta’s Motion Perfect® adjustable foundation now through June 3rd, 2012.   This advanced foundation allows the head or foot of the mattress to be adjusted for optimal comfort whether sleeping, reading, watching television or surfing the Internet in bed. Plus, it has a massage option for enhanced relaxation.   This is a limited time offer on Serta’s popular iComfort Sleep System, a Consumers Digest® Best Buy, and its new iSeries mattresses, both featuring Serta’s breakthrough Cool Action™ gel memory foam. This unique material is designed to provide up to 2 times more support and up to 7 times more cooling comfort than ordinary memory foam. Visit http://www.serta.com/iComfort-400-off-Adjustable-Base.html#icomfort-400-off for additional information and to find participating retailers.

Serta is also offering an exclusive 90-Day In-Home Trial with qualified Perfect Sleeper purchases now through July 9th, 2012. This is the first time ever that Serta has offered a trial program on Perfect Sleeper, the only Official Mattress of the National Sleep Foundation, which is designed to help solve 5 common sleep problems. The Serta Perfect Sleeper is also a Consumers Digest® Best Buy. This offer is available exclusively at participating retailers; see store for details.   Visit http://www.serta.com/Perfect-Sleeper-90-day-comfort-challenge.html#perfect-sleeper-90-day for additional information and to find participating retailers.

“People should think about getting a jump start on better sleep before the hectic summer starts, so Memorial Day weekend is a great time to shop,” says Andrew Gross, senior vice president of marketing for Serta. “That’s why we encourage anyone who has been putting off mattress shopping to get out there this weekend and take advantage of Serta’s great offers.”

Media Contact: Kelly Ellis for Serta at kellis@serta.com

About Serta

Serta is a bedding brand leader and the manufacturer of the only official mattress of the National Sleep Foundation, The Serta Perfect Sleeper® and the revolutionary iComfort® gel memory foam sleep system, both named Consumers Digest Best Buys.   Serta also manufactures the upscale Trump Home™ and Perfect Day® iSeries™ collections, featuring a combination of Serta’s exclusive gel memory foam and an advanced innerspring system.   For more information, visit www.serta.com.  As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more.
 
Serta has 23 U.S. and 4 Canadian manufacturing plants.  In addition, Serta is distributed internationally in more than 100 other countries.  With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality

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About Us

In 1931, an assembly of independent mattress manufacturers joined forces. They realized that their future rested on the ability to compete with name recognition and advertising dollars of emerging national companies. In 1933, the manufacturers organized their companies under one name – Serta – and set national guidelines for the products they would make and market under that brand name. In creating its flagship mattress, the Perfect Sleeper, these entrepreneurs struck a powerful balance. They developed a nationally recognized brand as well as a network of local companies dedicated to growing their retail partners’ businesses. For 80 years, Serta has been making consistent investments into the highest quality and most innovative features to ensure that every mattress set we manufacture delivers superior comfort and support. Throughout its history, Serta has been an industry leader, offering many product “firsts” – including the world’s first-ever “tuftless” mattress. Serta is an industry leader and the #1 hotel mattress supplier in the United States and the exclusive supplier to Hilton® Hotels. Serta’s other fine hotel partners include Accor, AmericInn, Best Western International, Choice Hotels, Country Inns & Suites, Crowne Plaza Hotels, Doubletree Hotels, Embassy Suites Hotels, Hampton Hotels, Homewood Suites, InterContinental Hotels & Resorts, Kor Hotels, Marriott Hotels, Onmi Hotels and Waldor Hotels. Serta is proud to offer consumers the opportunity to purchase hotel-exclusive mattresses through its Guest Purchase program. For more information, visit http://www.serta.com/#/hotel-bed-mattress-guest-purchase-program-to-buy-Serta-mattresses/buy-a-serta-hotel-mattress. Serta is proud to offer a pipeline of innovative products with today’s most advanced comfort and support features. The Serta product portfolio includes the new Perfect Sleeper, the Official Mattress of the National Sleep Foundation and the revolutionary new iComfort Sleep System featuring the world's first memory foam infused with Serta's MicroSupport Gel as well as our exclusive signature collections, Vera Wang by Serta and Trump Home Mattresses by Serta. The successful Counting Sheep advertising campaign launched in 2000. Since then, the reluctant brand icons have become famous, earning Serta a Gold Effie and recently being inducted into the Advertising Hall of Fame. Serta is a privately held company, represented by 23 manufacturing facilities in the U.S. four in Canada and locations in 23 countries abroad. Headquartered in Hoffman Estates, IL the new, state-of-the-art headquarters provides critical services to the field including product development, national brand building and marketing programs, national account management and finance/accounting functions.

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