Sleep Well while Supporting Cancer Research during Serta’s National Adopt-a-Sheep™ Event

Participating retailers offer a free limited edition Serta Counting Sheep Plush Toy Benefitting City of Hope

Mattress shoppers across the United States are invited to join the fight against cancer during Serta’s national Adopt-a-Sheep™ event, going on now at participating retail locations. Consumers can bring home a free limited edition #60 Serta Counting Sheep plush toy with a qualified “test rest” or purchase of the iComfort® Sleep System, featuring Serta’s revolutionary Cool Action gel memory foam. The offer will vary by participating retailer; see store for details. Serta has made a minimum donation of $1.50 to City of Hope, a leading cancer research, treatment and education center, for each #60 plush toy distributed to participating retailers.   This limited time offer for the free #60 sheep runs through March 14, 2012.

“We are so grateful to our participating retailers for helping raise awareness of our Adopt-a-Sheep program and funds for City of Hope during this national retailer event,” says Kelly Ellis, Director of Integrated Marketing for Serta. “Everyone has been touched by cancer at some point in their lives, and we are excited to give people a fun and engaging way to get involved in supporting City of Hope.”

The adorable new #60 plush toy was designed by Serta and City of Hope exclusively for the Adopt-a-Sheep™ for the Fight Against Cancer program that launched last October. This is the first ever Serta Counting Sheep plush toy to carry the Adopt-a-Sheep seal and the number 60, making it a true collector’s item. Each plush toy comes with an enclosure card carrying instructions on how to “adopt” the sheep online and dedicate the adoption to loved ones touched by cancer. Serta will make an additional donation of $1.50 for each sheep adopted online, up to the first 25,000. Those who complete the process will also have a “virtual” version of their sheep placed in Serta’s online Herd for Hope and gain access to new and exclusive Counting Sheep content.

"City of Hope is at the forefront of research to ensure that people with cancer receive the best possible treatment,” said Steve Martin, vice president of marketing, City of Hope. “The support of a popular brand like Serta will help our researchers in their drive to discover new and improved treatments for patients everywhere. The Adopt-a-Sheep program is a wonderful opportunity to raise funds for lifesaving research – as well as to raise cancer awareness among families nationwide.”

Serta’s national Adopt-a-Sheep event runs through March 14, 2012. Visit to find participating retailers.  Sera’s Adopt-a-Sheep for the Fight Against Cancer program will continue to run throughout the year, with select retailers continuing to offer the free sheep plush toy after March 14, 2012. Consumers can learn more and find out how to purchase a limited edition #60 plush toy directly from Serta by visiting To learn more about City of Hope, visit

Media Contact: Kelly Ellis for Serta at

Serta is a bedding brand leader and the manufacturer of the only official mattress of the National Sleep Foundation, The Serta Perfect Sleeper® and the revolutionary iComfort® gel memory foam sleep system, both named Consumers Digest Best Buys.   Serta also manufactures the upscale Trump Home™ and Perfect Day® iSeries™ collections, featuring a combination of Serta’s exclusive gel memory foam and an advanced innerspring system.   For more information, visit  As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more.
Serta has 23 U.S. and 4 Canadian manufacturing plants.  In addition, Serta is distributed internationally in 60 other countries.  With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest-quality products. Friend us or follow us @SertaMattresses.

City of Hope is a leading research, treatment and education center for cancer, diabetes and other life-threatening diseases. Designated as a comprehensive cancer center, the highest honor bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network, City of Hope's research and treatment protocols advance care throughout the nation. City of Hope is located in Duarte, Calif., just northeast of Los Angeles, and is ranked as one of "America's Best Hospitals" in cancer by U.S.News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics. For more information, visit or follow City of Hope on facebook, twitter, youtube or flickr


About Us

In 1931, an assembly of independent mattress manufacturers joined forces. They realized that their future rested on the ability to compete with name recognition and advertising dollars of emerging national companies. In 1933, the manufacturers organized their companies under one name – Serta – and set national guidelines for the products they would make and market under that brand name. In creating its flagship mattress, the Perfect Sleeper, these entrepreneurs struck a powerful balance. They developed a nationally recognized brand as well as a network of local companies dedicated to growing their retail partners’ businesses. For 80 years, Serta has been making consistent investments into the highest quality and most innovative features to ensure that every mattress set we manufacture delivers superior comfort and support. Throughout its history, Serta has been an industry leader, offering many product “firsts” – including the world’s first-ever “tuftless” mattress. Serta is an industry leader and the #1 hotel mattress supplier in the United States and the exclusive supplier to Hilton® Hotels. Serta’s other fine hotel partners include Accor, AmericInn, Best Western International, Choice Hotels, Country Inns & Suites, Crowne Plaza Hotels, Doubletree Hotels, Embassy Suites Hotels, Hampton Hotels, Homewood Suites, InterContinental Hotels & Resorts, Kor Hotels, Marriott Hotels, Onmi Hotels and Waldor Hotels. Serta is proud to offer consumers the opportunity to purchase hotel-exclusive mattresses through its Guest Purchase program. For more information, visit Serta is proud to offer a pipeline of innovative products with today’s most advanced comfort and support features. The Serta product portfolio includes the new Perfect Sleeper, the Official Mattress of the National Sleep Foundation and the revolutionary new iComfort Sleep System featuring the world's first memory foam infused with Serta's MicroSupport Gel as well as our exclusive signature collections, Vera Wang by Serta and Trump Home Mattresses by Serta. The successful Counting Sheep advertising campaign launched in 2000. Since then, the reluctant brand icons have become famous, earning Serta a Gold Effie and recently being inducted into the Advertising Hall of Fame. Serta is a privately held company, represented by 23 manufacturing facilities in the U.S. four in Canada and locations in 23 countries abroad. Headquartered in Hoffman Estates, IL the new, state-of-the-art headquarters provides critical services to the field including product development, national brand building and marketing programs, national account management and finance/accounting functions.



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Quick facts

The Serta Free Sheep event is going on now through March 14, 2012. Visit for details on how to bring home a free #60 Counting Sheep plush toy from participating retailers.
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