Alex and Ani and Bloomingdale’s Announce Partnership

CRANSTON, RI (May 3) – Giovanni Feroce, CEO of Alex and Ani, Inc. today announced a partnership with Bloomingdale’s to create an Alex and Ani “Shop Within a Shop” on the 2nd floor of the retailer’s flagship Manhattan store located at 59th Street and Lexington Avenue.

The exciting, unique “Shop Within a Shop” is currently displayed and will be up until May 15, however, the collection will continue to be available at the upscale retailer. During this time, a variety of recycled, eco-friendly expandable wire charm and beaded bangles will be available for purchase, beginning at $28.

“Since 1886, when two visionary brothers created the concept for and opened the first ‘department store,’ Bloomingdale’s has been synonymous with quality, elegance and innovation,” said Mr. Feroce. “All of us at Alex and Ani are proud to be associated with one of America’s most historic and enduring companies.”

Brooke Jaffe, Fashion Accessories Director for Bloomingdale's added, "We are excited to offer Alex and Ani designs to our Bloomingdale's shopper. Their aesthetic and unique messages of empowerment will have our customers not only looking good, but feeling good too. One of my favorite things about the collection is it allows shoppers to customize their selections making each choice different from the next. The collection is beautiful, fun and the perfect accessory for just about any outfit in your closet."

Designer Carolyn Rafaelian, Owner and President, characterized Bloomingdale’s as her own company’s “perfect partner.” As she explained, “When I walk through the doors of the Manhattan store, I feel a deep connection with a positive energy that links the grand achievements of the past to the bright promise of the future. In other words, I feel at home.”


About Alex and Ani

Alex and Ani, Inc. offers eco-friendly, positive energy-infused products that adorn the body, enlighten the mind, and empower the spirit, designed by Carolyn Rafaelian and made in America. Carolyn’s design aesthetic underscores the idea that what is pure and natural is most beautiful. Alex and Ani’s products are entirely designed, sourced, and assembled in America because of Carolyn’s strong belief in the quality and value of the “Made in America” product. Reusing and recycling materials in the creation of her products is an integral part of Carolyn’s mission as an eco-conscious designer. Please visit for more information.


Alexandra Zaso

Public Relations Coordinator


Marissa Vitagliano

Bloomingdale’s PR



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