About Us

Bold. Driven. Connected. Impactful. Results oriented. Shamin Abas Public Relations knows the media and they know us. A dynamic boutique agency with unparalleled clout, the breadth of SAPR's influence across the luxury, retail, fashion, beauty and business sectors stretches far beyond the conventional definition of a public relations agency. With strong roots in Palm Beach, New York and the Hamptons, SAPR serves as a conduit for coveted brands looking to grow in one, or each of the three hard to crack markets. Having someone on your team who knows this world inside out is paramount. We know luxury. We know the brands. We know the clientele. And we know what it takes to make the media and the right people to pay attention. Never ready to settle for mediocre, our results-driven, laser-focused formula for success thrusts our clients into the global eye. We are as adept topitching a story for the New York Times as we are meeting face to face with top TV producers, running a full-scale event or negotiating a high stakes sponsorship deal. Led by Founder and President Shamin Abas, SAPR is made up of a team of expert publicists with their finger on the pulse of the industry. Our diverse backgrounds in marketing, advertising, journalism, fashion, tourism and hospitality inform our ability to understand your needs and deliver what you want. We are committed to knowing the right people and publications, always being ahead of the curve and truly partnering with ourclients to exceed their expectations. At SAPR, we know what it takes to make an impact. We drive brand intention. We drive media attention. And we drive results. We live and breathe our clients and proudly admit that our success lies in theirs. That's just the way we like to do business.