Allen Signs Eyes Up National Award
12th March 2012
We are over the moon to be shortlisted for this award. It will be a feather in our cap for a design that is very striking on the High Street. Because the ability to change colour is a distinctive characteristic of the chameleon, it was very important that the colour-changing LEDs used to animate the eye on the shop signage really stood out.
An eye-catching sign featuring a chameleon created by Lincolnshire firm Allen Signs could win a national award.
The striking image featuring an LED eye that changes colour was developed for Chameleon Print on High Street, Lincoln. The sign could now win Allen Signs the title of Individual Sign Project of the Year (one to nine employees) at the Sign and Digital UK Awards.
The North Hykeham-based business near Lincoln is up against four other businesses nationwide for the title.
Account Manager Kevin Brocklesby explained: “We are over the moon to be shortlisted for this award. It will be a feather in our cap for a design that is very striking on the High Street. Because the ability to change colour is a distinctive characteristic of the chameleon, it was very important that the colour-changing LEDs used to animate the eye on the shop signage really stood out.
“The owners wanted to create a dramatic sign which would be completely different to other signage in the area and draw attention to the new business. We retrofitted the store’s original fascia and projecting sign and worked with Applelec to create the chameleon character and bring the creature’s eye to life using LEDs.”
To create the chameleon, an outline of the creature’s shape was formed in stainless steel, enabling the feature to be offset from the sign fascia by 25mm. Next, 5mm deep opal acrylic was cut to the same chameleon shape and mounted on a supportive backing material directly behind the rim.
The LED lights were then fitted behind the eyes using several small holes which the lights could shine through.
The entire chameleon was then covered in a vinyl print of the quirky chameleon character by Optima Design, a Lincoln-based graphic design company.
Adam Hanson, Partner at Chameleon Print, said: “We decided to name the company Chameleon Print because like our business chameleons are very adaptable and can change colour easily to suit their surroundings and have excellent vision thanks to their stereoscopic eyes.
“Our Account Manager at Allen Signs, Kevin Brocklesby, took the company’s brief outlining what we wanted to achieve and came up trumps! Our strapline is ‘An eye for detail’ so we wanted to emphasise the eye of the chameleon which Allen Signs successfully achieved by using colour-changing LEDs.
“As a result the sign is very eye-catching and I’m delighted with the end result. Signage is very important as first impressions count and we’ve received excellent feedback from our customers.
“In addition to the store front signage, Allen Signs is also doing some vehicle wraps and window graphics to help our business really stand out from the competition. We’ve developed an excellent working relationship with Allen Signs and I would have no hesitation in recommending them to other businesses.”
For more information about Allen Signs, please visit www.allen-signs.co.uk or follow @signsDA on Twitter.
Notes of Editors
- Allen Signs was first established in 1965 by David Allen’s father Barry and is based on Whisby Way in North Hykeham, Lincoln. For more information about the company, please visit www.allen-signs.co.uk, follow @signsDA on Twitter or call (01522) 501500.
- § The Sign and Digital UK Awards are now in their second year. More than 60 entries were submitted across the ten categories. Winners will be announced at the awards ceremony on the 28th March at the Sign & Digital UK exhibition at the NEC.