News Release

20th April 2011

Signmaker and engraver Allen Signs is helping to launch a new superbike team which will compete in the Rapid Solicitors Ducati 848 Challenge 2011.

This year's 848 Challenge, which will be showcased at the London Motorcycle Show in July 2011, joins the British Superbike Championship as an official support series for the first time.

As well as developing the branding and graphics for Ultimate Retail Solutions Racing, Allen Sign’s Operations Manager Lee Wilson will be on the team along with his brother Steven and rider Mark Andrews.

“It will be fantastic to see the bike, which has been designed and painted by Allen Signs’ specialist vehicle livery team, in action on some of the most iconic circuits in the UK and Europe,” said Lee.

“It’s the first time a team from Lincolnshire has competed in the 848 Challenge which this year has the added attraction of racing in front of huge enthusiastic crowds and high-profile television coverage.”

The 848 Challenge will be contested over eight rounds and 16 races, taking in five British Superbike rounds, a further round at Castle Combe and two overseas rounds at Assen in the Netherlands and Monza in Italy.

Lee’s fellow team member and Managing Director of Ultimate Retail Solutions Steven Wilson said he’s looking forward to what should be an exciting and high-profile series.

“The team at Allen Signs has done a fantastic job of making us look the part and now we just need to earn our stripes on the international racing circuit!” he said.

“Mark will be flying the flag for Lincolnshire and competing against some very experienced riders, including last year’s winner Darren Fry, but he’s very talented and we’re confident he will do well.

“Ultimate Retail Solutions is proud to be sponsoring the home-grown team and working with David and Lee from Allen Signs to ensure our first venture into superbike racing is a success.”  

The competition gets under way at Brands Hatch on the 23rd, 24th and 25th April and series ambassador and four times World Superbike Champion Carl Fogarty will be on hand to calm early season nerves, pass on commiserations and congratulations and present trophies to the winners.

The winner of the championship will collect a brand new Ducati 848 EVO in the stunning Dark Stealth livery as well as a two-day course at the California Superbike School.

Other prizes include a Bianchi race bicycle, Ducati Performance vouchers and prize tyres for podium finishes at every round.


Notes to editors

  • Allen Signs was first established in 1965 by David Allen’s father Barry and is based on Whisby Way in North Hykeham, Lincoln. For more information about the company please call (01522) 501500.
  • For more information about the Ducati 848 Challenge please visit
  • Ultimate Retail Solutions based in Lincoln offers  a comprehensive design-to-installation shop fitting service UK-wide.

Kate Strawson
Shooting Star PR
01522 528540



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Shooting Star PR is a media-focused agency set up in 2006 by former journalists Kate Strawson and Jez Ashberry. Since 2006 the agency has worked for more than 100 clients ranging from SMEs to large corporations and public sector bodies. Shooting Star PR has particular expertise in PR for property and construction, manufacturing, packaging, hotels, leisure and tourism, education and early years.