SHOOTING STAR PR TO SPEARHEAD DIGITAL CAMPAIGN
16th May 2012
A major project to help people realise the benefits that superfast broadband will bring has recruited Shooting Star PR to handle a multi-channel PR, communications and events campaign.
Online Revolution is a project funded by the East Midlands European Regional Development Fund (ERDF) and managed via Lincolnshire County Council which aims to raise awareness of the potential of superfast broadband and stimulate demand for the service from residents and businesses.
Shooting Star PR partnered with the Lincolnshire Chamber of Commerce to secure the contract after a competitive pitching process.
It’s been a good year of pitching so far for the Lincoln-based agency, which has also recently secured major contracts with Bishop Grosseteste University College Lincoln and the Greater Lincolnshire Local Enterprise Partnership.
Shooting Star PR will now work with the Lincolnshire Chamber to deliver an online and offline PR and events campaign for the project, which runs until December 2013. The Lincolnshire Chamber of Commerce and live event reporter Glenn Le Santo will support Shooting Star PR by facilitating a series of business and consumer-focused events in Lincolnshire to showcase the potential of broadband technology.
“We were delighted to land this latest contract and we look forward to helping to spread the word about the possibilities of superfast broadband,” said Kate Strawson, a Director of Shooting Star PR.
“We have a very strong track record of public sector PR work and we’re very pleased that the strong consortium we put together for this bid has been successful.”
Shooting Star PR has now worked for more than 100 clients since it was founded in 2006, including DoubleTree by Hilton Lincoln, Beatson Clark, Invest Lincolnshire, Cool Milk, Duncan & Toplis, Waldeck and digital culture festival Frequency 2011.
To find out how good PR can benefit your business contact Shooting Star PR on 01522 528540 or email email@example.com
Notes to Editors
- Shooting Star PR was founded in 2006 by Kate Strawson and Jez Ashberry and became incorporated as a company limited by guarantee in 2007.
- Based in Lincoln, Shooting Star PR works for local and national public and private sector clients across a wide range of industries including education, leisure and tourism, property, retail, finance, manufacturing and construction.
- The company offers a full range of PR, marketing and editorial services and is a Quality Assured supplier on the East Midlands Service Provider Register - www.embrokerage.com
- The Online Revolution project is part financed by the East Midlands European Regional Development Fund Programme 2007 to 2013. The Department for Communities and Local Government is the managing authority for the European Regional Development Fund Programme, which is one of the funds established by the European Commission to help local areas stimulate their economic development by investing in projects which will support local businesses and create jobs. For more information visit www.communities.gov.uk/erdf