Superfast Bikes Meet Superfast Broadband

News release

6th August 2013

A behind-the-scenes look into the world of superbike racing will available to the masses thanks to onlincolnshire this month.

The Lincolnshire County Council-run team’s coverage will offer a fascinating insight into the popular motor sport. They’ll interview riders and key personalities and get a glimpse inside the pit lane garages and maybe even the rider’s motorhomes! The videos will be posted to the onlincolnshire YouTube channel and photos will be uploaded to Instagram. All the while the team will be live-blogging the weekend’s on and off-track action on Facebook and Twitter.

The race is being ‘wired’ as part of a series of events aimed at demonstrating the capabilities of digital technology. The event will take place at Cadwell Park in Louth over the bank holiday weekend between 24th and 26th August.

Councillor Colin Davie, Executive Member for Economic Development at Lincolnshire County Council, said: “There is a huge global fan base for superbikes and onlincolnshire will be giving people access to some top-quality footage, pictures and information as it happens.

“By wiring up this event through the use of social media channels, we’re bringing a modern twist to motorcycle racing so that many more people can be a part of the event.”

The annual race meet attracts tens of thousands of fans from all over the UK every year. As well as racing teams taking their turn round the track, there will be motorcycle display teams, a fun fair and a children’s area for families visiting the race.

The onlincolnshire project announced in March that it is working with BT to improve infrastructure in the county so that at least 88% of all properties should have access to superfast broadband by April 2016, with the council aiming for everyone else to have access to at least of 2Mb/s broadband.

The onlincolnshire project has previously wired another sporting fixture, the Belchford Downhill Challenge, where amateur competitors take place in a soapbox derby in rural Lincolnshire. Other events have included the onlincolnshire Digital Conference, which trended nationally on Twitter as a result of the wired activity.

All of the activity is part-funded by the European Regional Development Fund (ERDF). You can keep up to date with what’s happening at the event by following the Twitter hashtag #BSBwired. Find the videos online at www.youtube.com/user/OnlineRevolutionLinc

Ends

Notes to Editors:

About onlincolnshire

  • Onlincolnshire is part of Lincolnshire County Council, working with partner organisations to promote good connections between people, services, communities and places. It is part-funded by the East Midlands European Regional Development Fund Programme 2007 to 2013. More information can be found at www.onlincolnshire.org .
  • Some Internet users in rural Lincolnshire experience speeds of less than 1 Mbps. The UK’s average broadband speed is 7.6 Mbps, according to Ofcom.
  • The Department for Communities and Local Government is the managing authority for the European Regional Development Fund Programme, which is one of the funds established by the European Commission to help local areas stimulate their economic development by investing in projects which will support local businesses and create jobs. For more information visit www.communities.gov.uk/erdf
  • The contract with BT concentrates on an intervention area of over 150,000 premises where existing or planned commercial roll outs would not deliver superfast speeds. This will mean that at least 94% of all premises should have access to fibre broadband by April 2016.

About Superbikes

Cerri Delaney
Shooting Star PR
01522 528540
07985 143990
cerri@shootingstar-pr.co.uk
www.shootingstar-pr.co.uk
t: @CerriDelaney

Tags:

About Us

Shooting Star PR is a media-focused agency set up in 2006 by former journalists Kate Strawson and Jez Ashberry. Since 2006 the agency has worked for more than 100 clients ranging from SMEs to large corporations and public sector bodies. Shooting Star PR has particular expertise in PR for property and construction, manufacturing, packaging, hotels, leisure and tourism, education and early years.

Subscribe

Media

Media

Quick facts

onlincolnshire will 'wire' up the Cadwell Park Superbikes event over the bank holiday weekend
Tweet this
The race is being ‘wired’ as part of a series of events aimed at demonstrating the capabilities of digital technology
Tweet this

Quotes

By wiring up this event through the use of social media channels, we’re bringing a modern twist to motorcycle racing so that many more people can be a part of the event
Councillor Colin Davie, Executive Member for Economic Development at Lincolnshire County Council