Test Drive the New BMW Early Thanks to Camouflage Kit

News release

28th May 2012

Luxury car brand BMW is to bring out its first ever four-door coupe - and motorists can test drive it ahead of the official launch thanks to a special ‘camouflage’ kit.

The kit disguises the shape of the car, which features the distinctive BMW ‘shark nose’ and bulging wheel arches at the rear, when out on the open road.

The Astle BMW dealership, which has showrooms on Grimsby Road in Laceby and Old Crosby in Scunthorpe, will officially launch the 6 Series Gran Coupe on 2nd June.

The new model, which is the third in the range, has an elegant and sporty appearance of a classic grand tourer with the space and ease of access of an executive saloon. Extensive use of aluminium in the body and chassis reduces weight and ensures that the 6 Series Gran Coupe has the agility and precision expected of a BMW.

Heather Robertson, Marketing Manager for Astle, said: “This is an exciting addition for the discerning driver looking for a luxury car which offers the space modern-day life often requires.

“BMW has done an excellent job combining practicality with the exceptional standards people expect from its cars. Official test drives will be available from 2ndJune but we will be offering people a chance to drive the car before that thanks to some special camouflage we’ve been given.

“The date for this has not yet been set, but if people contact the dealerships and leave their details, we can get back to them and arrange a time.”

The new BMW 6 Series Gran Coupe comes in three versions; the 640i, 640d and 650i M Sport.

All models offer a spacious ride - even with four seats in use the luggage compartment will accommodate two golf bags, while an optional through-loading hatch allows for two pairs of skis to be transported. And like any BMW, the 6 Series Gran Coupe benefits from EfficientDynamics technology including Auto Start-Stop to ensure zero emissions when the car is stationary in traffic.

The new car also comes with the most advanced audio system ever offered in a BMW made by Bang & Olufsen.

The BMW 6 Series Gran Coupe 640i and 640d go on sale on 2nd June, with the 650i expected a month later. Prices start from £61,380 OTR for a 6401 SE, rising to £75,130 OTR for a 650i M Sport.

Anyone wanting to find out more about the BMWs on offer at Astle in Grimsby can visit www.astlegrimsbybmw.co.uk or call the dealership on 01472 276666. The Scunthorpe dealership has information online at www.astlescunthorpebmw.co.uk and can be contacted on 01724 281300.

Ends

Notes to Editors

  • Astle BMW is part of The Crystal Motor Group which is the largest privately owned car dealer group in Lincolnshire and one of the leading suppliers of BMW, MINI, Nissan and Renault in the county. Visit www.crystalmotorgroup.com for more.
  • The group comprises Crystal of Lincoln Nissan, Crystal of Grantham Nissan, Crystal of Boston Nissan, Astle BMW in Grimsby and Scunthorpe and Astle MINI in Grimsby.

Cerri Delaney
Shooting Star PR
01522 528540
cerri@shootingstar-pr.co.uk
www.shootingstar-pr.co.uk
t: @cerridelaney

Tags:

About Us

Shooting Star PR is a media-focused agency set up in 2006 by former journalists Kate Strawson and Jez Ashberry. Since 2006 the agency has worked for more than 100 clients ranging from SMEs to large corporations and public sector bodies. Shooting Star PR has particular expertise in PR for property and construction, manufacturing, packaging, hotels, leisure and tourism, education and early years.

Subscribe

Media

Media

Quick facts

BMW has launched its first ever four door coupe as part of its 6 Series range
Tweet this

Quotes

This is an exciting addition for the discerning driver looking for a luxury car which offers the space modern-day life often requires.
Heather Robertson, Marketing Manager for Astle BMW