Per Blixt appointed communications officer of Sifo Group

Per Blixt appointed communications officer of Sifo Group In a further effort to upgrade its corporate communications, Sifo Group has appointed Per Blixt as Chief Communications Officer with responsibility for the new Group unit, Corporate Communications and Investor Relations. Per Blixt was employed most recently as head of corporate communications at the Scandinavian installation group BPA. He was also previously employed in a similar position in the shipping industry and as information and press officer for the Minister of Industry, Employment and Communications. "Sifo Group helps its customers on a daily basis to monitor and understand an increasingly complex world," says Robert Lundberg, President and CEO of Sifo Group. "The appointment of Per Blixt reflects our aim to make it easier for the capital market and other interest groups to follow and understand us." For further information, please contact: Robert Lundberg, President and Chief Executive Officer, phone +46-8-625 15 43, e-mail robert.lundberg@sifogroup.se Per Blixt, Chief Communications Officer, phone +46-8-625 15 51, e-mail per.blixt@sifogroup.se Per Blixt can be reached at: Sifo Group AB SE-191 93 Sollentuna, Sweden Phone +46-8-625 15 51 Direct +46-8-625 15 40 Fax +46-8-35 31 65 Mobile +46-70-549 28 08 per.blixt@sifogroup.se Facts about Sifo Group Sifo Group, which is listed on the OM Stockholm Exchange's O-list, has three divisions: Observer Media Intelligence, which works with media and market itoring; Sifo Research & Consulting, which conducts surveys and related consulting operations; and SMG Consulting, which is active in management and strategic consulting. On a moving 12-month basis Sifo Group has sales of approximately SEK 1,000 million and employs over 1,200 people. This press release is also accessible online at http://www.sifogroup.com. ------------------------------------------------------------ Please visit http://www.bit.se for further information The following files are available for download: http://www.bit.se/bitonline/1999/11/24/19991124BIT00200/bit0001.doc http://www.bit.se/bitonline/1999/11/24/19991124BIT00200/bit0002.pdf

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