launches New National Property Portal Platform

First RWD Property Portal Webiste Launched in UK

UK property search portal, produces new ‘responsive web design’ (RWD) website., the rising star property finder portal, has just launched its new interactive website for property hunters in the UK (and overseas coming soon).

With the design and management of specialist user experience agency, Cyber-Duck,’s revamped website is the first online property portal to be built with a fully ‘responsive web design’ (RWD), able to scale to desktop, tablet and smartphones.

The new mobile-friendly portal is a result of in-depth research conducted by to become more user centric, as they set to challenge the market giants, Rightmove and Zoopla.

The new website has been produced to provide the best possible user experience for visitors. The navigation has vastly improved with a super-fast suggestive search, making it much easier for a visitor to find the perfect property. Cyber-Duck and worked with Artirix the leading Search Application Platform, to provide Scalability* and Elasticsearch** technology.

In addition, the ‘responsive web design’ (RWD) technology means that has one website which adapts to fit the screen or device of any user that is visiting the website. This is unlike other property portals that rely on having a different website built and maintained for each device. There will no longer be a need for the user to download separate iOS and Android apps or navigate to a separate mobile website.

The new website pages contain extra information to help improve the property decision making process. Examples include each property’s proximity to local stations, schools, Google street view and other properties nearby.

To easily find properties in their desired location, there is an ‘Area Guide’ directory, providing an alternative for users to navigate by counties, regions and towns, as well as alphabetically and via Google Maps. This section contains a guide to each city, town, village and hamlet, as well as local history and various interesting facts about the area. This way, a visitor has a clearer idea of whether the area is right for them, before they view a property.

To find local estate agents, there is an ‘Agent Search’ section, allowing users to find recommended agencies that are selling property in the areas that they are interested in.

CEO of, Scott Green said: “Seeing the vision of our new website come to life is fantastic. I believe we now have the most user-friendly and informative property portal in the UK thanks to the user centred design (UCD) process that Cyber-Duck has created for us and the dramatically improved property loading times thanks to the help of the new search technology from Artirix.”

Danny Bluestone, managing director of Cyber-Duck, said: “The new website is optimised for those wanting to tap on touch screens as well as those wanting to click using a keyboard and mouse, so users can make property lifestyle decisions from an iPad at home, a PC in the office or on their Android device while commuting. There is no need to inconvenience a user to download a native app with the new website. Our developers thoroughly enjoyed working with the Artirix engineers and integrating their API into the new website.”

- Ends -

For further information, please go to:

Editors’ Notes

*Scalability refers to using a cloud hosted search technology. It allows the system to grow with an increasing number of feeds and data, with no impact to performance.

** Elasticsearch provides a near real-time search solution that allows information to be returned quickly to the site with the most up to date information. Elasticsearch can handle multiple feeds with various different structures and can facet and order to provide good quality results.


  • was launched in March 2012 and works with over 3,000 agents nationwide
  • is a comprehensive online property website, helping home movers nationwide to find their next home with ease
  • deals directly with estate agents and new home developers, and does not take private advertising from private sellers or landlords
  • has a sister site, (EastWest Property Listing Company), showcasing UK homes in China and bringing the East and West together
  • also has a sister site, , which provides vendors with a simple, easy to use valuation tool that will help vendors and landlords find their ideal agent

About Cyber-Duck:     

  • Established in 2005, Cyber-Duck is a leading independent digital agency with a world-class reputation, working with global brands including The European Union, Aston Martin, Imperial Tobacco Plc., Arsenal FC and Maxinutrition (GSK).
  • Cyber-Duck is ISO accredited with its core services being Web & Mobile Production, SaaS Technology, User Experience, Consultancy, Marketing Branding and Hosting & Support.
  • Cyber-Duck has won some of the most sought after industry awards including Webby Awards, the Construction Marketing Awards, the Davey Awards, the Communicator Awards, the Interactive Media Awards, and the W3 Awards.
  • selected Cyber-Duck due to a very successful track record working with the digital agency from 2005.
  • Cyber-Duck produced the website using their ISO accredited User-Centred Design Methodology, ensuring that visitor usability was the top priority throughout the production process.


For press enquiries, please contact: Julia Arnold at Sky Communications International:

Telephone: 01403 711 639 or email:

Sky Communications International

About Us

Sky Communications International: The Property PR (0)1403 711 639 Sky Communications International is one of the most established and well connected strategic property PR consultancies, working alongside some of the very best social media, digital marketing, creative and events professionals in the UK. Since 1998 we have been providing a specialist press and public relations consultancy to some of the top property developers, estate agents and other property related organisations. Through our creative, professional and friendly approach, we are widely regarded as the best in this niche field, achieving consistently high levels of quality press coverage every month. A recent highlight was winning a ‘Best PR Company’ award at Bloomberg and Google’s UK Residential Property Awards. We are proud of our reputation and committed to protecting it by ensuring that we continue to exceed our clients’ expectations. At Sky Communications International we are passionate about integrated, coordinated and strategic marketing and PR. As media relations specialists in the property sector, we understand the importance of getting the right message across to the right people and the significance of a measurable return on investment. Our clients include many leading names within this industry and we work closely with them to build their brand awareness and increase their market presence. Our dynamic communications team is specialist in strategic marketing and PR campaign planning and we use our extensive knowledge, contacts and enthusiasm to build outstanding reputations for our clients. We are focused on what is important to our clients – getting results. We don’t just talk about getting results, we consistently prove it through achieving high levels of quality media coverage, excellent ROI and our comprehensive digital marketing analysis and reporting systems. We make it our business to know our clients' businesses. We take the time to understand and learn all about what you do. This sets us apart from many other PR’s and ensures your publicity opportunities are maximised. We only hire the very best, ensuring that our PR team is second to none. Our clients have the confidence that their dedicated account handlers are highly skilled professionals who operate an efficient and effective service. The property media uses Sky Communications International. They know us, they trust us and we have the very best knowledge and understanding of what they do. We deliver the right messages to the right journalists and our unrivalled media contacts guarantee that our clients are given frequent opportunities to be in the public eye.


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