Södra and Kährs Group enter new oak partnership
Södra and Kährs Group, a flooring solutions provider, have signed a multi-year sales contract for oak logs from Södra’s members. A partnership has simultaneously been launched around development of the range, and long-term oak management.
Södra has been delivering oak logs from its members’ forests to Kährs Group for wooden flooring production for a long time. The extended partnership aims to strengthen the joint value chain by leveraging the broad expertise possessed by both Kährs Group and Södra in this area.
“A deepened partnership with Kährs Group to develop the value of Swedish oak forests feels positive. We both have a long-term approach and appreciate the value of Swedish oak,” said Håkan Larsson, President of the Södra Skog business area.
“Demand for oak wood flooring has been high for a long time and we see no slowdown in the interest shown by our customers, who appreciate the versatility and wide range of design solutions this material offers. We want to further develop our oak purchasing, and the long-term approach of Södra’s business model and an extended partnership with forest owners will present us with the right conditions for achieving this goal,” said Christer Persson, President and CEO of Kährs Group.
Sustainable oak stands, where conservation values are preserved while the potential of oak as a raw material is optimised, benefit all stakeholders.
For further information, please contact:
Christer Persson, President and CEO, Kährs Group
Tel: +46 (0) 70 271 20 14
Helen Johansson, Corporate Communication, Kährs Group,
Tel: +46 (0) 70 364 60 30
Håkan Larsson, President of the Södra Skog business area,
Tel: +46 (0)499 159 81
About Kährs Group
Kährs Group is a world-leading flooring manufacturer in hardwood and resilien flooring with a number of strong brands in its product portfolio, including Kährs, Karelia and Upfloor. The Company's innovations have shaped the industry throughout history and Kährs Group is dedicated to providing the market with innovative new flooring solutions. Kährs Group, which delivers products to more than 70 countries, is the market leader in Sweden, Finland, Norway and RUssia and holds a strong position in other key markets, such as the UK and Germany. The group has approximately 1,600 employees and annual saler of EUR 300 million. www.kahrsgroup.com
About Södra
Södra was founded in 1938 and is the largest forest-owner association in Sweden, with a membership of more than 50,000 forest owners. We engage in modern and responsible forestry, and operate state-of-the-art mills in which we process our raw material. Through value-generating relationships and a long-term approach, Södra is leading the way for the next generation of forestry.
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