SoftRock Matches Dollar for Dollar Fundraising Efforts of Company Relay For Life Team

FOR IMMEDIATE RELEASE

ORLANDO, FL (May 10, 2012) – A MetroWest software company, SoftRock, will match dollar for dollar the fundraising efforts of its employees for MetroWest’s Relay For Life. SoftRock Community Outreach, an employee-led charitable group, has ten team members who are representing the company at the American Cancer Society’s May 19th overnight event in MetroWest. 

Originally the team set a fundraising goal of $2,500, but they will exceed that goal due to the matched funds. The team worked hard to organize their gift to the American Cancer Society by engaging SoftRock employees, friends and family.

MetroWest Relay For Life Teams were asked to pick a decade that team members would dress as at the event, and SoftRock has chosen the 1980s. The team will be covered in neon and spandex as they take turns walking the track lit by luminaria, illuminated bags personalized with a name, photo, message or drawing in memory or honor of a friend or loved one who has been affected by cancer. Team members are looking forward to a night of camaraderie with their coworkers and an opportunity to raise awareness and funds that one day will defeat cancer.  

Heather Klein, member of SoftRock Community Outreach, is looking forward to the event. “I am excited that our organization has decided to participate in this year’s event because I know that this will bring us closer together, allow us to appreciate those around us who have been touched by cancer, and will help us to remember that the fundraising we have done will go to a beautiful and great cause.”  

The event will take place at Bill Fredrick Park at Turkey Lake on Saturday, May 19that 2 p.m. and ends at 8 a.m. the following morning. Relay For Life honors those who have survived cancer, remembers those who have been lost to cancer, and raises funds and awareness to save lives. Donations can be made to Relay For Life ­­­­­­at www.relayforlife.org/metrowestfl. The community is invited to attend. 

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About SoftRock

SoftRock, a privately held company, was founded in 2005 out of an apartment on a $1,600 investment. The company has since grown to employ nearly 300 people at its headquarters in Orlando, FL. SoftRock enhances client acquisition and engagement for its partners through the development and utilization of software for web, mobile and social media applications. For more information about the company, please visit its website at www.softrock.org. The company’s Relay for Life website is http://main.acsevents.org/site/TR/RelayForLife/RFLFY12FL?pg=team&fr_id=37536&team_id=1016294.

About The American Cancer Society

As the nation’s largest non-governmental investor in cancer research, contributing about $3.4 billion, The American Cancer Society turns what they know about cancer into what they do. As a result more than 11 million people in America who have had cancer, and countless more who have avoided it, will be celebrating birthdays this year. To learn more about The American Cancer Society or to get help, call 1-800-227-2345 or visit cancer.org.

Clary Powell
Director of Brand Awareness
SoftRock
407-803-6022

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SoftRock enhances client acquisition and engagement for its partners through the development and utilization of software for web, mobile and social media applications.

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Quick facts

A MetroWest software company, SoftRock, will match dollar for dollar the fundraising efforts of its employees for MetroWest’s Relay For Life.
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SoftRock Community Outreach, an employee-led charitable group, has ten team members who are representing the company at the American Cancer Society’s May 19th overnight event in MetroWest.
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Originally the team set a fundraising goal of $2,500, but they will exceed that goal due to the matched funds from SoftRock.
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Quotes

“I am excited that our organization has decided to participate in this year’s event because I know that this will bring us closer together, allow us to appreciate those around us who have been touched by cancer, and will help us to remember that the fundraising we have done will go to a beautiful and great cause.”
Heather Klein