Brazilian Blowout Settles Product Liability Lawsuit
Brazilian Blowout has agreed to pay $4.5 million to settle a class action product liability lawsuit over its hair straightening product that was the subject of health complaints and government inquiries.
According to The New York Times, consumers who claimed they were harmed by the product will receive $35 for each treatment received, while hair stylists will receive $75 for each bottle of product they purchased.
As a part of the settlement, Brazilian Blowout must also no longer promote its products as “formaldehyde free” and must provide instructions that are more detailed on the safest way to use it.
In 2010, Brazilian Blowout was the subject of complaints from professional hair stylists who complained that their product caused nosebleeds, eye irritation and breathing problems. In 2011, the Food and Drug Administration (FDA) issued a warning letter to the company because it emitted formaldehyde and was labeled as being free of the chemical.
The FDA’s investigation on the company will continue, according to a spokesperson from the company.