Sony Introduces New a3000 DSLR-Style Interchangeable Lens Camera

New Entry-Level ILC Features 20.1 MP APS-C Sensor, Electronic Viewfinder and Comfortable Shooting Design

TORONTO, August 27, 2013 – Designed to bring the benefits of large-sensor imaging to a variety of new customers, Sony’s a3000 interchangeable lens camera combines DSLR capabilities with a comfortable, easy-to-use package.

            The new entry-level camera features a high-resolution 20.1 MP Exmor® APS-C HD CMOS sensor, a bright electronic viewfinder and the same lens mount as Sony’s popular line of E-mount (NEX) cameras, making it compatible with the system’s ever-growing assortment of high-quality lenses ranging from telephotos, wide angles and macros to versatile zoom and portrait lenses.     

“The new a3000 represents the ultimate combination of performance and value in an entry-level ILC camera,” said Masayuki Yao, director of the interchangeable lens camera business at Sony Canada. “With a familiar DSLR-style design, impressive imaging capabilities, a straightforward shooting experience and an outstanding price, it’s the ideal choice for customers looking to experience the vast benefits of large sensor interchangeable lens imaging for the very first time.”

The powerful 20.1 MP APS-C sized image sensor in the a3000 is the same size sensor found in most traditional DSLRs, and is the key to capturing crisp, highly-detailed still images and Full HD videos (1080/60i or 1080/24p). The large sensor also boosts sensitivity, grabbing more light and cutting image noise to produce better quality content in low-light conditions, where a smartphone or point-and-shoot camera typically struggles.

The new camera features a clear, bright electronic Tru-Finder with a generous 100% field coverage allowing for an effortless framing experience. The viewfinder can also display a variety of key shooting information and shows a live preview of the composed image to illustrate the effect of any setting adjustments. It’s a great learning tool for beginners looking to learn and grow in their photography. 

This same functionality is also available on the bright rear LCD screen, which can be used to compose images and full HD videos at arm’s length similar to a point-and-shoot camera experience.

The new a3000 model features a classic DSLR-style design with a standard P/A/S/M mode dial and several customizable control buttons for making common adjustments to settings.  The grip is stable yet lightweight, giving shooters a strong, comfortable grasp of the camera.

Creatively, the new a3000 camera offers a total of 15 different Picture Effect settings including Retro Photo, Miniature Camera, Partial Color and much more. The camera also has Auto Object Framing, which neatly trims portraits, close-ups and even moving subjects for tighter, more professional results.  When this feature is engaged, the camera saves both the original and cropped images for review, making it yet another practical learning and teaching tool for beginning photographers. 

With the a3000’s Multi-Interface Shoe terminal, users can broaden their shooting experience by adding external accessories like flash, video lights, or microphones.  Compatible accessories include the HVL-F43M flash with Sony’s unique Quick Shift bounce system for eliminating shadows as well an LED light for video, the HVL-LEIR1 Video IR light for brightening up dimly lit parties and indoor scenes, the ECM-XYST1M Stereo Microphone for capturing clearer dialogue and sound and much more.

Pricing and Availability

The new a3000 interchangeable lens camera is available now for about $400, paired with a black 18-55mm zoom kit lens (model SEL1855).

The new camera is compatible with Sony’s ever-growing assortment of E-mount interchangeable lenses.  In total, 18 different lenses are now available including several premium models from Carl Zeiss ™ and G™ Lenses.

The new camera and all compatible accessories will be available for purchase at Sony retail stores ( store.sony.ca ) and other authorized dealers nationwide.

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Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High-Definition. Sony’s market-leading connected devices include BRAVIA® 4K television, Sony Internet Player with Google TV™, Blu-ray Disc™ player, Cyber-shot® digital camera, Handycam® Camcorder, Sony Tablet®, Sony Reader®, broadcast cameras, IPELA security camera and video conferencing, and many innovative products that deliver a true entertainment experience.

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Designed to bring the benefits of large-sensor imaging to a variety of new customers, Sony’s a3000 interchangeable lens camera combines DSLR capabilities with a comfortable, easy-to-use package.
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The new a3000 interchangeable lens camera is available now for about $400, paired with a black 18-55mm zoom kit lens (model SEL1855).
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The new camera is compatible with Sony’s ever-growing assortment of E-mount interchangeable lenses. In total, 18 different lenses are now available including several premium models from Carl Zeiss ™ and G™ Lenses.
Tweet this