Sony Ericsson Expands Footprint in Japan with Partnership with EMOBILE

10/18/2011 6:00 AM EST

* Sony Ericsson's  mini line  introduced to support EMOBILE customers
    throughout Japan


18 October 2011, LONDON - Sony Ericsson has brought its smallest Android
smartphone to Japan as part of new partnership with EMOBILE, Japan's fastest
growing mobile broadband service operated by eAccess Ltd.  Executives from
eAccess and Sony Ericsson gathered last week in Tokyo to debut Sony Ericsson's
Xperia(TM) mini line, now available to EMOBILE customers in Japan as the 'Sony
Ericsson mini'.

The partnership will drive further growth and expand Sony Ericsson's market
share in Japan by providing a high-specification product well suited to the
highly mobile, data-hungry customers. EMOBILE is the fastest growing mobile
service in the country with more than 3.5 million mobile subscribers acquired
since the launch in 2007. EMOBILE specializes in providing high speed, flat-rate
mobile data services to its subscribers.

With Japanese mobile users looking for highly portable smartphone functionality
and power in a small, compact size, the Sony Ericsson mini provides the services
they expect in a device packed full of features:

  *  A  small and powerful smartphone that fits into the palm of their hand with
    a compact body the size of a business card and weighing only 99g
  * The only smartphone that provides EMOBILE customers with entertainment
    experiences from the worlds of both Android and Sony in an easy-to-use
    device the size of a credit card
  * An easy-to-use experience thanks to its unique four corner user interface
    that allows access to up to 16 apps in the corner of a user's home screen


 In a country where Facebook usage has doubled in the last six months, Sony
Ericsson mini also comes with Facebook inside Xperia(TM), integrating consumers'
social connections throughout the phone by making Facebook immediately
accessible from the most used areas of the phone such as the picture gallery,
music player, phonebook and calendar.

Other features:

  * For a fast entertaining experience, the minis are powered by a 1GHz Qualcomm
    Snapdragon(TM)
  * High definition video recording, best-in-class imaging and display
    technology from Sony, including Reality Display with Mobile BRAVIA® Engine


The Sony Ericsson Xperia(TM) minis were launched globally in August of this
year.  The Xperia(TM) minis are known as the Sony Ericsson minis in Japan.  For
more information and specifications, please visit the Sony Ericsson website.

                                    - ENDS -

Legal
1) Facts and features may vary depending on local variant.  2) Operational times
are affected by network preferences, type of SIM card, connected accessories and
various activities e.g.  playing games.  Kit contents and colour options may
differ from market to market.  The full range of accessories may not be
available in every market.

© Sony Ericsson Mobile Communications AB, 2011

The Liquid Identity logo is trademark or registered trademark of Sony Ericsson
Mobile Communications AB.  Sony, Walkman and Zappin are trademarks or registered
trademarks of Sony Corporation.  Ericsson is the trademark or registered
trademark of Telefonaktiebolaget LM Ericsson.  Additional information regarding
trademarks may be located on our website at:
www.sonyericsson.com/cws/common/legal/disclaimer

Other product and company names mentioned herein may be the trademarks of their
respective owners.  Any rights not expressly granted herein are reserved.  All
terms are subject to change without prior notice.
Sony Ericsson Mobile Communications AB, SE-221 88 Lund, Sweden.

About Sony Ericsson
Sony Ericsson celebrates its 10th year as a joint venture between Sony
Corporation and Ericsson in October, 2011.  Over the years Sony Ericsson has
brought together the best communication technologies with superior entertainment
user experiences to create its Xperia(TM) line of the 'most entertaining
smartphones' in the mobile handset industry.  With its global corporate
functions in London, Sony Ericsson has sales and marketing operations in all
major regions of the world, as well as manufacturing in China, and product
development sites in China, Japan, Sweden and Silicon Valley, California.  For
more information, please visit:www.sonyericsson.com/press

FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Global Communications & PR
General Press: +44 208 762 5858
E-mail: 
Product images:www.sonyericsson.com/press



Press Release:
http://hugin.info/133603/R/1555635/479870pdf




This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
    other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
     originality of the information contained therein.

Source: Sony Ericsson via Thomson Reuters ONE

[HUG#1555635]