Sony Ericsson Xperia(TM) PLAY launches with AT&T in the US

9/8/2011 12:20 PM EST

London, Thursday 8(th) September 2011 Sony Ericsson today announced that
Xperia(TM) PLAY will be coming to AT&T stores this month throughout the U.S,
enabling even more consumers to have access to the industry's only PlayStation®
certified smartphone.

Today's announcement continues the strong momentum around Xperia(TM) PLAY since
its launch earlier this year. The smartphone is available through major carriers
around the world, including Verizon, America Móvil, Telefónica Movistar,
Vodafone, T-mobile and Orange, to name a few.

With 150 optimised titles available for download, Xperia(TM) PLAY offers a broad
portfolio of games for all types of gamers, ranging from Minecraft(TM) Pocket
Edition to Battlefield: Bad Company(TM) 2 and Dead Space(TM) 2. In addition,
Xperia(TM) PLAY provides users with unique social experiences, including Sony
Ericsson Facebook® inside Xperia(TM), which allows them to share and discover
games.

"Xperia(TM )PLAY is the only true gaming smartphone and Sony Ericsson is
creating a new and unique market category. Games are the most popular content
for smartphones and Xperia(TM )PLAY users are at the forefront in downloading
content. This presents a major opportunity for operators," said Steve Walker,
Global Head of Marketing at Sony Ericsson.

Xperia( TM) PLAY is marketed by AT&T as Xperia( TM) PLAY 4G supporting HSPA+ and
is offeredin an exclusive "stealth blue" colour. It will be available as a
smartphone package complete with accessories including the Sony Ericsson
Multimedia Dock DK300 and MC100 music cable. The device will come pre-loaded
with seven games, some of which are exclusive.

Xperia(TM) PLAY 4G will be available in AT&T stores from September 18(th) 2011
for $49.99 with a two-year agreement.

                                    - Ends -


About Sony Ericsson
Sony Ericsson celebrates its 10th year as a joint venture between Sony
Corporation and Ericsson in October, 2011. Over the years Sony Ericsson has
brought together the best communication technologies with superior entertainment
user experiences to create its Xperia(TM) line of the "most entertaining
smartphones"in the mobile handset industry. With its global corporate functions
in London, Sony Ericsson has sales and marketing operations in all major regions
of the world, as well as manufacturing in China, and product development sites
in China, Japan, Sweden and Silicon Valley, California. For more information,
please visit:www.sonyericsson.com/press

Legal guidelines:
The Liquid Identity logo and Xperia are trademarks or registered trademarks of
Sony Ericsson Mobile Communications AB. Sony is a trademark or registered
trademark of Sony Corporation. Ericsson is the trademark or registered trademark
of Telefonaktiebolaget LM Ericsson. Additional information regarding trademarks
may be located on our website
at:www.sonyericsson.com/cws/common/legal/disclaimer

FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Global Communications & PR
General Press: +44 208 762 5858
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Press Release:
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