Sony and Profoto Announce Collaboration at Photokina 2016

Collaboration Includes Release of new Profoto Air Remote TTL-S as first Interoperable Product

COLOGNE, Germany, Sept. 19, 2016 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today announced a collaboration with professional lighting company Profoto with the aim of providing visionary photographers a new platform to bring their creative and ambitious visions to life.

This collaboration allows for optimized compatibility between Profoto flashes and other light shaping tools with Sony interchangeable lens cameras (ILC).  Sony has licensed the technical specifications for four1 of its ILC models to Profoto, enabling them to develop product which provides a rich light shaping experience for Sony α camera users. 

“The passion for enabling great photography is one that we share with Profoto and we are excited that Sony α users will be able to broaden their shooting possibilities,” said Neal Manowitz, Vice President of Digital Imaging for Sony Electronics. 

The first product in the Profoto line-up to benefit from the collaboration is the Profoto Air Remote TTL-S that wirelessly integrates a Profoto AirTTL flash with select Sony α cameras. Air Remote TTL-S is a small, wireless radio transmitter that attaches to the Sony camera’s hotshoe. The remote allows TTL metering with any Profoto AirTTL flash. In TTL Mode, the user just points and shoots, and the Air Remote TTL-S will communicate with the flash to automatically give a perfect exposure. The Air Remote TTL-S also comes with patent-pending Profoto High-speed Sync technology – faster, more powerful and more consistent than any other HSS solution on the market.

The Air Remote TTL-S system will be available globally in early 2017, priced at $590 CA.

A variety of exclusive stories and exciting new content shot with Sony α lineup can be found at www.alphauniverse.com , Sony’s community site built to educate, inspire and showcase all fans and customers of the Sony α brand. 

Please follow #SonyAlpha on twitter and visit @SonyAlpha on Instagram for all of the latest α camera news and content direct from Sony. 

Notes to Editors:

1. Current compatible cameras are α 99 II, α7 II, α7R II and α7S II.


For press enquiries please contact:
Ved Khan
Public Relations Specialist
Sony of Canada Ltd.
ved_khan@sony.ca
416-495-3703

Kristen Schaffrath (on behalf of Sony of Canada Ltd.)
NATIONAL Public Relations
kschaffrath@national.ca
416-848-1704

About Sony of Canada Ltd.

Sony of Canada is a subsidiary of Sony Corporation of Tokyo, Japan, one of the most comprehensive entertainment company in the world, with a portfolio that encompasses music, motion pictures, mobile, gaming and financial services. Through its headquarters in Toronto, Ontario, Sony of Canada is a leader in electronics for the consumer and professional markets.

By focusing on engineering and a passion to inspire, Sony is creating world-leading products that innovate and inspire generations, such as the iconic PlayStation, the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to the marketing leading 4K Ultra HD TVs.

For more information, visit  www.sony.ca .

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