Soundtrack Your Brand Strengthens Team with Two New Senior Executives

Stockholm, 24th of June - Soundtrack Your Brand, the business-to-business music streaming solution, today announces the appointment of Hannah Meiton as Vice President of Growth and Björn Idrén as Head of Business Intelligence & Analytics. 

Hannah Meiton joins Soundtrack Your Brand as VP Growth and will be part of the SYB Management Team. Hannah joins from iZettle where she was Vice President Sales and brings deep knowledge and international experience around B2B Growth & Sales in the new digitized business market. Prior to joining iZettle in 2012, she spent 13 years abroad focusing on growth and sales within digital industries, most recently at the social media marketing platform Wildfire where she built and ran the CRM & Client Services team.

Björn Idrén joins Soundtrack Your Brand as the new Head of Business Intelligence & Analytics, and will bring great experience and knowledge in Business Intelligence. He has previously worked 15 years in various positions at Ericsson and most recently headed up the Business Intelligence team at Klarna where he was responsible for running one of the most central functions within the company.

“We are thrilled that Hannah and Björn have decided to join Soundtrack Your Brand. We are confident that they will be instrumental in rolling out our services and enabling our customers to access the power of music to build brands,” said Ola Sars and Andreas Liffgarden, Founders at Soundtrack Your Brand.

For more information:
Brunswick Group
Tel:  +46 (8) 410 32 180

About Soundtrack Your Brand:

Soundtrack Your Brand provides of a complete business-to-business music streaming solution, which includes the Spotify Business™ offering and enables both enterprise and smaller business customers to access the power of music to build their brands. This solution is scalable from large, multi-site enterprises to smaller, single-site businesses. Combining content planning, marketing, online and data management tools, a simple payment model, and supported by the massive Spotify catalogue of over 30 million tracks, Soundtrack Your Brand’s solution is the worry-free way to connect brands with fans to build business.

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