SOUTH BANK LONDON UNVEIL NEW SUMMER DESTINATION MARKETING CAMPAIGN ON THE FIRST DAY OF SUMMER 2015

South Bank London, the destination marketing organisation promoting South Bank since 1994, has teamed up with illustrators Red Gate Arts for their new summer campaign poster - The Sunny Side. The aim of the campaign is to establish an emotional connection between domestic day visitors, as well as international tourists, and the area – renowned for its eclectic mix of world-leading cultural organisations, cutting-edge attractions and open spaces. Attractions featured in the poster include the National Theatre, Southbank Centre, The Old Vic, OXO Tower, Coca-Cola London Eye and BFI Southbank. Canterbury-based sisters Ruth and Kate Samson of Red Gate Arts specialise in vintage style, detailed hand-drawings, taking inspiration from Art Deco and Bauhaus artwork.

Head of Marketing at South Bank London, Claudio Giambrone said: “as an area known for being creative and supportive of art, it made sense for us to seek out new talent with a fresh view on working with traditional techniques. And we feel that the motive of the Sunny Side tagline fully conveys the area’s vibrancy and sunny disposition – in spite of the unpredictable British weather!”

The Sunny Side posters will be on display at key locations on South Bank across 18 dedicated billboard sites from Sunday 21st June 2015, day of the summer solstice. Locations will include Waterloo Station, Sutton Walk, Jubilee Gardens and along the South Bank Riverside Walkway. The posters will be on display until the end of September 2015.

For more information or high resolution images please contact Jennifer Edwards, Press Office: editorial@southbanklondon.com / 020 7202 6918

About South Bank London

South Bank London is the consumer brand for South Bank Marketing Group, The South Bank Marketing Group is responsible for overseeing the destination marketing of London’s South Bank. Established over 20 years ago, it is one of the longest standing and most successful tourism consortia in the Capital and brings together the area’s attractions, cultural venues, hotels, transport providers and other relevant organisations with a commitment to promoting the South Bank as a visitor destination.

Members of South Bank Marketing Group are:

BFI IMAX

BFI Southbank

City Cruises

Coca-Cola London Eye

Coin Street Community Builders (OXO Tower Wharf, Gabriel's Wharf)

Florence Nightingale Museum

House of Vans London

IWM London

London Borough of Lambeth

London Duck Tours

The London Dungeon

London Marriott Hotel County Hall

MBNA Thames Clippers

Mondrian London at Sea Containers

National Theatre

OXO Tower Restaurant, Bar and Brasserie

Park Plaza County Hall, Park Plaza Riverbank, Park Plaza Westminster Bridge, Plaza on the River

SEA LIFE London Aquarium

Shrek’s Adventure! London

Skylon Restaurant

Southbank Centre

The Old Vic

For South Bank visitor information see www.southbanklondon.com

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