New infographic highlights local brokers can compete with price comparison sites

A new infographic from internet marketing specialists Speedie Consultants launches today – highlighting how local insurance brokers are missing out on huge opportunities to attract online sales.

The study* of UK consumers’ insurance buying habits reveals that over two-thirds of Brits (70%) buy their insurance online, with 44% of sales being attributed to price comparison sites.

Just over one in five people (12%) use an online broker to buy their cover.

Reasons cited why Brits don’t use their local broker for insurance included:

  • many felt it was cheaper to buy via a price comparison site (44%) even though most brokers will have local deal price matching or even a bettering of like-for-like pricing online;
  • nearly a third of those surveyed not knowing who their local broker was.

Jason Hulott, from Speedie Consultants , who commissioned the survey, said: “When it came to reasons why people bought insurance from a particular provider, the main two elements were price (54%) and quality of cover (24%).  These are two things all local brokers can compete on or provide if only their local customer base knew that they typically have price match offerings.

“It is time the local broker started to look at their marketing efforts in order to compete locally – online is a great way to attract local customers using regional and geographic targeting, and by engaging in social media”.

The infographic can be viewed here: http://www.speedieconsulting.co.uk/online-insurance-buying-habits-infographic/ . Companies wishing to reproduce the infographic can also find the embed code on the same page.

Ends

*Independent research carried out on behalf of Speedie Consultants by Google Surveys, December 2014

Contact:

Jason Hulott, Speedie Consulting, on: 01843 831088 or email: jason@speediepr.co.uk

About Speedie Consultants:

Speedie Consultants was established in 2003 by Jason and Stella Hulott, and sees them offering over 50 years’ combined experience in the internet marketing and copywriting industries. Speedie Consultants Limited offers many solutions for businesses’ internet marketing needs including the provision of web content; article marketing; PR, blog set up and marketing; press release syndication; affiliate programme set up and management; and consultancy.

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About Us

Speedie Consultants was established in 2003 by Jason and Stella Hulott, which sees them offering over 50 years’ combined experience in the digital marketing and copywriting industries. Speedie Consultants Limited is a registered Google partner and offers many solutions for businesses’ internet marketing needs including the provision of web content; article marketing; blog set up and marketing; press release syndication; affiliate programme set up and management; and consultancy. Our clients are primarily finance and insurance based and all our copy is FCA compliant. All our clients are valued, and we work with all different types and sizes of businesses, from one-man operations to SME’s to household names including several Fortune 500 and FTSE 100 companies.

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Quick facts

The study of UK consumers’ insurance buying habits reveals that over two-thirds of Brits (70%) buy their insurance online, with 44% of sales being attributed to price comparison sites.
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Reasons cited why Brits don’t use their local broker for insurance included: • many felt it was cheaper to buy via a price comparison site (44%) even though most brokers will have local deal price matching or even a bettering of like-for-like pricing online; • nearly a third of those surveyed not knowing who their local broker was.
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Just over one in five people (12%) use an online broker to buy their cover.
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Quotes

When it came to reasons why people bought insurance from a particular provider, the main two elements were price (54%) and quality of cover (24%). These are two things all local brokers can compete on or provide if only their local customer base knew that they typically have price match offering
Jason Hulott, Director, Speedie Consultants
It is time the local broker started to look at their marketing efforts in order to compete locally – online is a great way to attract local customers using regional and geographic targeting, and by engaging in social media
Jason Hulott, Director, Speedie Consultants