Online insurance sales increase across the board says insurance digital marketing agency study
Car insurance is still the most popular insurance product bought online reveals an updated study* from digital marketing specialists Speedie Consultants with nearly three-quarters of Brits buying their motor insurance online.When asked: “What insurance products do you buy online?” the responses were: · motor insurance - 73% (a 14% increase from February 2013 when the initial study* was carried out) · home insurance – 62% (this has increased by 29%) · travel insurance accounts for 48% of online sales, a huge increase of 30% compared to just