St Luke’s Hospice turns to Thrive Creative for new fund-raising campaign
Hospice care, and its lack of funding, has been in the spotlight in recent months. In fact, one of the North-west’s leading hospices, Winsford-based St Luke’s, estimates that the care they provide free to local people actually costs them £8,600 a day…equivalent to £5.98 every minute.
80% of that funding comes from public donations – which is why they recently turned to Cheshire-based Brand Communications Agency, Thrive Creative, to develop a new fund-raising campaign to boost regular donations.
The new campaign sensitively highlights some of the many services the Hospice provides for the people of mid and south Cheshire, from physiotherapy to counselling, to remind potential regular supporters why it’s so important to give on a monthly basis.
The ‘Be a Saint’ theme is designed to help people feel especially good about regularly giving to St Luke’s, ties in with the Hospice’s name and provides the perfect call to action. The campaign will roll out over the coming 12 months, and includes direct mail, outdoor advertising and a dedicated microsite at www.stlukes-hospice.co.uk/regulargiving.
Dave Powell, Managing Director at Thrive Creative said: “It’s been a privilege to help such a worthwhile cause and this striking campaign is a great addition to our already-strong portfolio of work for charitable organisations. It proved invaluable to draw upon our previous third sector experience to successfully fulfil the client brief.”
In addition to St Luke’s Hospice, Thrive works with third sector clients including Care 2 Save, Carers Trust 4all, Cheshire East Parent Carer Forum and Friends for Leisure.
Splat Marketing & PR
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Thrive is a brand communications agency with an impressive portfolio of clients that includes (amongst others) Claire’s, Wright Marshall and The Victorian Chop House Company. Thrive is based in Beartown, the affectionate name given to the market town of Congleton, Cheshire.