Stag Bakeries doubles annual sales for third consecutive year
Stag Bakeries, the Stornoway-based family-owned bakery, has announced they have doubled year-on-year sales for the third consecutive year.
Three years ago, Stag took to the decision to relaunch their ambient sweet and savoury biscuits. Significant investment was made. A new brand identity was adopted and new products were launched; based on time-honoured favourites that drew inspiration from the bakery’s island location. For the past three consecutive years Stag has doubled sales year on year.
The major contributors to the bakeries’ exceptional sales growth have been sighted as new product development and entering new markets. In 2014 Stag extended their product offer and launched new lines that reflected Stag’s policy of producing sweet and savoury biscuits with provenance.
The retail base has been extended via new store listings and alongside this Stag entered the food service sector and developed a range specifically for serving in restaurants, hotels and gastro pubs. Stag has also adopted a strategic export strategy, working with overseas distributors and so far has listed the brand in around 10 countries worldwide. This is expected to increase once the brand is featured at one of the largest international trade fairs in Germany in October. Early signs show that sales in 2015 will follow a similar pattern, in part, to a listing with Marks & Spencer in 411 stores.
To address the continued and sustained sales growth, Stag is heavily investing in the business. New equipment has recently been installed and a 350sqm extension to the existing bakery is currently under construction. The new building, which is being completed by local contractors Neil Mackay & Co Ltd, will provide additional office and warehouse space and is estimated for completion August 2015. Total investment is estimated at £250,000.
Charlie Macdonald, owner of Stag Bakeries said “For many years we have had a very healthy trade in the Scottish islands providing a range of freshly baked goods. Three years ago we took the decision to invest in the Stag brand so that it had a broader appeal both in the UK and overseas. Since then we have enjoyed phenomenal year on year sales growth which is wholly attributed to our team who have worked exceptionally hard. The future for Stag is exciting. We operate in a very competitive market, so it is vital that we remain innovative and work hard on developing the bakery to remain ahead of the game. We remain committed to developing sales with the independent retail trade be it in the UK or further afield.”
As well as being a the Stag brand of sweet and savoury biscuits, Stag Bakeries is a traditional island bakery that also supplies over 200 products to the local market.
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Stag’s baking heritage on the beautifully unspoilt Outer Hebridean island of Lewis stretches back to 1885 and although the bakery is now modern, many things have not changed since those early days.
Skilled people, attention to detail, traditional recipes and time honoured methods are still at the heart of this artisan bakery and it shows in the products
The product range includes sweet and savoury biscuits.