Asymmetrical horror game Dead by Daylight surpasses 270.000 units sold in its first week in the no.1 position on Steam
Starbreeze recoups its development costs and validates its business modelPRESS RELEASE, STOCKHOLM (June 21, 2016) - Starbreeze AB together with Canadian studio Behaviour Digital Inc. announced today that the highly anticipated asymmetrical horror game Dead by Daylight has sold more than 270.000 units during its first week since release, subsequently recouping Starbreeze development cost and beyond. Released on June 14, 2016, the game has since then kept its no.1 position on Steams sales charts.
“We couldn’t be happier to release Dead by Daylight as our first publishing partnership together with Behaviour” said Bo Andersson Klint, Starbreeze Studios CEO. “With this launch, we’ve proven that the concept we’ve developed with our own PAYDAY-franchise, can be replicated and utilized for other games. Taking the game to different events and seeing it on the top 5 most streamed titles on Twitch has been a thrill and a real ticket to the games success as a spectator friendly game. We look forward to seeing the game evolve and thrive in the community.”
“Our partnership with Starbreeze has been a great fit from the get go, they believed in our vision and gave us the creative freedom and support needed to make a massive statement out of the gate” said Rémi Racine, CEO of Behaviour Interactive. “Behaviour Digital is a new studio where we invest in our own future, with Dead by Daylight being our first release, we couldn't be prouder; we have been developing concepts around this theme for many years now and it’s great to trail blaze in this space. From the beginning, we conceived Dead by Daylight to be a community focused game, but the engagement from our players has been fantastic.”
What is Dead by Daylight? Dead by Daylight is both an action and survival horror multiplayer game in which one crazed, unstoppable killer hunts four survivors through a terrifying nightmarish world in a deadly game of cat and mouse. The game is available on PC through the Steam distribution platform. The standard edition of the game is available for purchase at $ 19.99 / € 19.99 while the Deluxe Edition is available at $ 29.99 / € 29.99. Read more: http://www.deadbydaylight.com
Release trailer for the game can be found here: https://youtu.be/JGhIXLO3ul8 Press kit for Dead by Daylight can be found here: http://www.deadbydaylight.com/
Almir Listo, Global Brand Director, Starbreeze AB Tel: +46(0)8-209 208, email: firstname.lastname@example.org
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Starbreeze is an independent creator, publisher and distributor of high quality entertainment products. With studios in Stockholm, Paris and Los Angeles, the company creates games and other virtual reality entertainment products, based on proprietary design and licensed content. Starbreeze's most recent games include PAYDAY 2, the adrenaline fueled bank robbing co-op game and the upcoming John Wick VR shooter and survival co-op FPS OVERKILL’s The Walking Dead.
Starbreeze has set out to develop truly immersive virtual reality experiences, by integrating software and hardware in its StarVR head mounted display, to be produced together with Acer, displaying a unique field of vision and a mission to bring top-end VR to large audiences. Starbreeze launched StarVR with a VR-experience at the Electronic Entertainment Expo (E3) in June 2015, gained by teaming up with French Infinite Eye. In January 2016, Starbreeze unveiled the StarCade initiative; centers that invites people to immerse themselves into premium VR experiences. The first cinematic VR experience “Cockatoo Spritz” directed by Stephane Barbato, premiered at the 69th Cannes Film Festival 2016.
Headquartered in Stockholm, Sweden, Starbreeze's shares are listed on Nasdaq Stockholm First North Premier under the tickers STAR A and STAR B with the ISIN-codes SE0007158928 (A-share) and SE0005992831 (B-share). Remium Nordic is the company's Certified Adviser. For more information, please visit http://www.starbreeze.com, http://www.starvr.com, http://www.overkillsoftware.com
Brief information about Behaviour
Founded in 1992, Behaviour Interactive is Canada’s largest independent game developer, employing 325 talented people in Montreal (Quebec) and Santiago (Chile). The studio’s objective is to deliver high-quality and commercially successful games, while staying on the cutting-edge of the industry trends in the digital markets, and exploring fresh ideas and connected experiences to keep players entertained. Our studios work with the industry’s top publishers and licensors, including Activision Blizzard, Bethesda, Cloud Imperium, Disney, Dreamworks, EA, Games Workshop, Majesco, Microsoft, Nickelodeon, Paramount, Pixar, Sony, Bandai Namco, Ubisoft and Warner. Dead by Daylight is produced by Behaviour Digital Inc.. Behaviour Digital Inc. is a subsidiary of Behaviour Interactive Inc whose mission is to “Create remarkable games we would play, our way.”
For more information, please visit http://www.bhvr.com.