SteelHouse™ (www.SteelHouse.com) is enabling Real Time Marketing by giving online retailers the ability to deliver offers to their shoppers in real time – anywhere on the web and through any device. Combined with SteelHouse’s award-winning and patent-pending Behavioral Commerce technology, which powers its Real Time Offers and Retargeting products, offers are generated based on shoppers distinct shopping personalities and buying behaviors. With SteelHouse, marketers can for the first time, truly understand who their shoppers are by their shopping personalities and buying behaviors and – just as important – act on that intelligence right away with Real Time Offers and Retargeting that will increase their conversions, sales and revenue. The SteelHouse team includes veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. SteelHouse is based in Los Angeles, Calif.