﻿<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Cision News</title><link>https://news.cision.com</link><description>Cision is the leading global provider of media research, distribution, monitoring and evaluation services. With over 40 locations throughout the world, Cision provides the insight, expertise and intelligence that improve performance and build reputations.</description><pubDate>Tue, 09 Jun 2026 14:50:52 GMT</pubDate><image><title>Cision News</title><width>146</width><height>60</height><link>https://news.cision.com</link><url>https://news.cision.com/Content/img/news-logo.png</url></image><item><title>SteelHouse Partners with Connexity to Enhance Look-alike Targeting Performance</title><link>http://news.cision.com/steelhouse/r/steelhouse-partners-with-connexity-to-enhance-look-alike-targeting-performance,c9444907</link><guid isPermaLink="false">cision1389682</guid><description><![CDATA[SteelHouse’s Slingshot and A2 technologies in conjunction with Connexity’s targeting significantly increases site traffic and yields higher lift in conversion and campaign revenue
LOS ANGELES, CA (July 25, 2013) – SteelHouse (www.SteelHouse.com), a marketing technology company, today announced the addition of look-alike targeting capabilities in their cloud-based marketing platform through a partnership with Connexity®, an integrated digital advertising company focused on Audience Discovery®. With the combined power of Connexity’s look-alike targeting and SteelHouse’s high-performing ads and]]></description><pubDate>Thu, 25 Jul 2013 17:00:00 GMT</pubDate></item><item><title>SteelHouse Unleashes New Campaign Technology to Boost Conversion Rates</title><link>http://news.cision.com/steelhouse/r/steelhouse-unleashes-new-campaign-technology-to-boost-conversion-rates,c9396007</link><guid isPermaLink="false">cision1293925</guid><description><![CDATA[Slingshot™, the latest campaign technology in SteelHouse’s cloud-based marketing platform, highlights the importance of sequenced, multi-channel campaigns and proves the performance of view-throughs.
LOS ANGELES, CA (April 4, 2013) – SteelHouse (www.SteelHouse.com), a data-driven marketing technology company, today announced the addition of Slingshot™ to its multi-channel marketing platform.  The sequenced campaign technology proves that view-throughs are in fact the real deal with 85% of the response to its ads coming from views, not just clicks, while tests of the technology have shown]]></description><pubDate>Thu, 04 Apr 2013 14:00:00 GMT</pubDate></item><item><title>SteelHouse Adds CRM Retargeting to its Integrated Marketing Suite</title><link>http://news.cision.com/steelhouse/r/steelhouse-adds-crm-retargeting-to-its-integrated-marketing-suite,c9375346</link><guid isPermaLink="false">cision1254070</guid><description><![CDATA[SteelHouse partners with LiveRamp to offer marketers, brands, and ad agencies an additional way to integrate and reinforce data-driven marketing campaigns across multiple channels
LOS ANGELES, CA (Feb. 26, 2013) – SteelHouse (www.SteelHouse.com), a data-driven marketing technology company, today announced the addition of Customer Relationship Management (CRM) Retargeting to their integrated marketing suite. CRM Retargeting enables brands to leverage their rich collection of CRM and offline data to reach even more customers online – no matter where they are in the purchase funnel.

CRM]]></description><pubDate>Tue, 26 Feb 2013 14:00:00 GMT</pubDate></item><item><title>Conversion Quadruples and Brands See 21% Click-Through Rate with SteelHouse’s Real Time Offers</title><link>http://news.cision.com/steelhouse/r/conversion-quadruples-and-brands-see-21--click-through-rate-with-steelhouse-s-real-time-offers,c9360346</link><guid isPermaLink="false">cision1222506</guid><description><![CDATA[SteelHouse’s Real Time Offers™, powered by A2, yield a high conversion rate for online retailers looking to engage with their shoppers, on and off their site.
LOS ANGELES, CA (Jan. 23, 2013) – Brands looking to increase sales conversions during Q4 utilized SteelHouse’s Real Time Offers combined with the company’s rich media A2 ad format to create and deliver onsite ads that drove 21% click-through rates and quadrupled conversion.

SteelHouse (www.SteelHouse.com), an online advertising and marketing technology company, offers a suite of products that take standard display ads and marketing]]></description><pubDate>Wed, 23 Jan 2013 15:00:00 GMT</pubDate></item><item><title>Post-Election Survey Shows 51% of Consumers Will Not Use Their Mobile or Tablet Device to Shop This Holiday Season</title><link>http://news.cision.com/steelhouse/r/post-election-survey-shows-51--of-consumers-will-not-use-their-mobile-or-tablet-device-to-shop-this-,c9333060</link><guid isPermaLink="false">cision1169079</guid><description><![CDATA[Shoppers also plan to rely heavily on Facebook and flash sale sites for gift ideas, deals, and discounts.
LOS ANGELES (Nov. 12, 2012) – A survey conducted following last week’s presidential election reveals that shoppers’ behaviors will continue to be heavily influenced by social media, but not necessarily by their mobile or tablet devices, according to behavioral marketing company, SteelHouse (www.SteelHouse.com (http://file:///C:/Users/owner/AppData/AppData/Local/Microsoft/Windows/Users/anthony/AppData/Local/Library/AppData/Local/Microsoft/Windows/AppData/Local/Microsoft/Windows/AppData/]]></description><pubDate>Mon, 12 Nov 2012 14:30:00 GMT</pubDate></item><item><title>SteelHouse Surpasses 100 Million Consumers a Month, Aggregates Multiple Shopper Data Points in Real-Time</title><link>http://news.cision.com/steelhouse/r/steelhouse-surpasses-100-million-consumers-a-month--aggregates-multiple-shopper-data-points-in-real-,c9324264</link><guid isPermaLink="false">cision1150158</guid><description><![CDATA[SteelHouse’s extensive reach combined with actionable data gives its customers valuable insights into their shoppers buying behaviors and purchase patterns.
Los Angeles, CA (October 25, 2012) – Today, SteelHouse (www.SteelHouse.com (http://AppData/Local/Microsoft/Windows/AppData/Local/Microsoft/Windows/Users/anthony/AppData/Local/Microsoft/Windows/Temporary%20Internet%20Files/Content.Outlook/March/www.SteelHouse.com)) announced that its behavioral marketing platform reaches over 125 million unique consumers across the globe, and aggregates multiple shopper data points from these consumers in]]></description><pubDate>Thu, 25 Oct 2012 14:00:00 GMT</pubDate></item><item><title>SteelHouse Reinvents Online Ads with A2</title><link>http://news.cision.com/steelhouse/r/steelhouse-reinvents-online-ads-with-a2,c9308394</link><guid isPermaLink="false">cision1122622</guid><description><![CDATA[Brands and Agencies Can Now Create and Deliver Stunning, Highly Engaging Ads That Live Up to the Quality They Demand in Other Ad Mediums.
Los Angeles, CA (September 24, 2012) – Everyone in the advertising industry knows that online ads suck. Rich ads get significantly higher engagement, but they’re too hard to create. Flash doesn’t work on mobile, and HTML5 doesn’t work consistently in every browser. Today, SteelHouse (www.SteelHouse.com) launched A2(pronounced a-squared), which brings the high quality that brands expect from other mediums like TV and print, into online ads that serve on any]]></description><pubDate>Mon, 24 Sep 2012 13:00:00 GMT</pubDate></item><item><title>SteelHouse Named One of the Best Places to Work in Los Angeles</title><link>http://news.cision.com/steelhouse/r/steelhouse-named-one-of-the-best-places-to-work-in-los-angeles,c9291155</link><guid isPermaLink="false">cision1093527</guid><description><![CDATA[The Los Angeles Business Journal (LABJ) has recognized SteelHouse as one of the “Best Places to Work” in Los Angeles County.
LOS ANGELES (August 20, 2012) – SteelHouse (www.SteelHouse.com), an online advertising technology company powering real time marketing solutions, is pleased to announce its been awarded one of the “Best Places to Work in Los Angeles,” by the Best Companies Group (www.BestCompaniesGroup) and the Los Angeles Business Journal (www.LABusinessJournal.com).

“Best Places to Work in Los Angeles” is an annual celebration of companies that have proven they know what it takes]]></description><pubDate>Mon, 20 Aug 2012 13:00:00 GMT</pubDate></item><item><title>SteelHouse Adds Vans to Client Roster to Bring Behavioral-Based Analytics and Retargeting to its Online Shoppers</title><link>http://news.cision.com/steelhouse/r/steelhouse-adds-vans-to-client-roster-to-bring-behavioral-based-analytics-and-retargeting-to-its-onl,c9290050</link><guid isPermaLink="false">cision1086279</guid><description><![CDATA[Vans will leverage the power of SteelHouse’s Behavioral Commerce solutions to increase sales, average order values, and conversions.
Los Angeles, CA (August 8 , 2012) – SteelHouse, a behavioral commerce company powering the industry’s only real time marketing solutions, announced today it has added Vans (http://shop.vans.com), the original action sports footwear and apparel company, to its roster of clients. With thousands of brand shoppers, followers and supporters, Vans intends to leverage SteelHouse’s Behavioral Commerce Platform and Retargeting to drive revenue, enhance brand awareness,]]></description><pubDate>Wed, 08 Aug 2012 13:05:00 GMT</pubDate></item><item><title>SteelHouse Partners with Magento to Bring Cutting-Edge Real Time Offers and Retargeting to its eCommerce Platform Retailers</title><link>http://news.cision.com/steelhouse/r/steelhouse-partners-with-magento-to-bring-cutting-edge-real-time-offers-and-retargeting-to-its-ecomm,c9270021</link><guid isPermaLink="false">cision504729</guid><description><![CDATA[Magento® eCommerce platform users can now leverage the rewards of SteelHouse’s Behavioral Commerce Platform™ to increase sales, average order values, and conversions.
Chicago, IL (June 7, 2012) – At the Internet Retailer 2012 Conference & Exhibition in Chicago, SteelHouse (www.steelhouse.com), a behavioral commerce company powering the industry’s only zero reaction time marketing solution, announced a partnership with Magento, a division of eBay (NASDAQ:EBAY), and developer of one of the world’s fastest-growing eCommerce platforms. Through this partnership, Magento users can now leverage]]></description><pubDate>Thu, 07 Jun 2012 12:30:00 GMT</pubDate></item><item><title>Pinterest Users Nearly Twice As Likely to Purchase Than Facebook Users, SteelHouse Survey Shows</title><link>http://news.cision.com/steelhouse/r/pinterest-users-nearly-twice-as-likely-to-purchase-than-facebook-users--steelhouse-survey-shows,c9266774</link><guid isPermaLink="false">cision501168</guid><description><![CDATA[But Facebook still leads as the preferred network to socially share online purchases.
LOS ANGELES (May 30, 2012) – When it comes to online social shopping, Pinterest users are far more likely to purchase items they see posted on the site compared to the purchasing behavior of Facebook users viewing items they’ve seen on the news feed or a friend’s wall, according to a new survey released today from SteelHouse (www.SteelHouse.com (AppData/Local/Microsoft/Users/anthony/AppData/Local/Microsoft/Windows/AppData/Local/Microsoft/Windows/AppData/Local/Microsoft/Windows/anthony/AppData/Local/]]></description><pubDate>Wed, 30 May 2012 13:00:00 GMT</pubDate></item><item><title>Real Time Offers from SteelHouse Lifts Retailer’s Conversions by 68% and Increases Consumer Engagement and Loyalty</title><link>http://news.cision.com/steelhouse/r/real-time-offers-from-steelhouse-lifts-retailer-s-conversions-by-68--and-increases-consumer-engageme,c9256752</link><guid isPermaLink="false">cision490936</guid><description><![CDATA[Folica, a leading online retailer of hair and beauty products, saw a 68% lift in conversion by targeting their Elite Member shoppers with SteelHouse’s personality-driven Real Time Offers™.
LOS ANGELES (May 8, 2012) – Folica (www.Folica.com), a leading online retailer of hair and beauty products, turned to SteelHouse, a behavioral commerce company powering the industry’s only zero reaction time marketing solution, to implement a personalized marketing approach to engage with and reward their loyal “Elite Members” – as well as to drive conversions.

SteelHouse’s award-winning marketing]]></description><pubDate>Tue, 08 May 2012 13:30:00 GMT</pubDate></item><item><title>SteelHouse Clients See Massive Returns from its Real Time Behavioral Commerce Technology</title><link>http://news.cision.com/steelhouse/r/steelhouse-clients-see-massive-returns-from-its-real-time-behavioral-commerce-technology,c9244195</link><guid isPermaLink="false">cision477818</guid><description><![CDATA[Powered by its Behavioral Commerce Platform™, SteelHouse’s Real Time Offers™ and Retargeting help online retailers significantly increase conversions and engage with their shoppers, on and off site.
LOS ANGELES (April 10, 2012) – SteelHouse (www.SteelHouse.com (file:///C:\Users\Kristin\Documents\Press%20Releases\March\www.SteelHouse.com)), a behavioral commerce company powering the industry’s only real time marketing solutions, today announced that online retailers using its marketing optimization solutions are seeing massive returns across the conversion funnel. Based on data derived from]]></description><pubDate>Tue, 10 Apr 2012 13:00:00 GMT</pubDate></item><item><title>SteelHouse and Coremetrics Partner Up for Behavioral-Based Real Time Offers™ and Retargeting</title><link>http://news.cision.com/steelhouse/r/steelhouse-and-coremetrics-partner-up-for-behavioral-based-real-time-offers--and-retargeting,c9230070</link><guid isPermaLink="false">cision463390</guid><description><![CDATA[Coremetrics AdTarget™ users can now leverage the benefits of SteelHouse’s Real Time Offers™ and Retargeting to drive sales revenue and increase conversions.
LOS ANGELES (March 12, 2012) – SteelHouse (www.SteelHouse.com), a behavioral commerce leader powering the industry’s only zero reaction time marketing solution, is pleased to announce its partnership with Coremetrics, a leader in marketing optimization. Through this partnership, Coremetrics AdTarget™ users can now reap the benefits of SteelHouse’s award-winning behavioral Real Time Offer and Retargeting capabilities to drive revenue,]]></description><pubDate>Mon, 12 Mar 2012 13:30:00 GMT</pubDate></item><item><title>Demandware Clients Can Now Boost Their eCommerce Marketing Solutions with SteelHouse Real Time Offers and Retargeting</title><link>http://news.cision.com/steelhouse/r/demandware-clients-can-now-boost-their-ecommerce-marketing-solutions-with-steelhouse-real-time-offer,c9224613</link><guid isPermaLink="false">cision457150</guid><description><![CDATA[Pre-Built Integration between SteelHouse and Demandware Commerce platform enables rapid, low-cost implementation of leading Behavioral Commerce technology.
LOS ANGELES (Feb. 27, 2012) – SteelHouse (www.steelhouse.com), a behavioral commerce leader powering the industry’s first and only zero reaction time marketing solution, announced today that it has joined the Demandware LINK Technology Partner program (http://www.demandware.com/Demandware-LINK-Technology-Partners/link-partners,default,pg.html), a best-of-breed ecosystem that enables instant innovation through pre-built integrations that]]></description><pubDate>Mon, 27 Feb 2012 14:00:00 GMT</pubDate></item><item><title>Average Order Values Increase 95% with SteelHouse’s Behavioral Commerce Platform</title><link>http://news.cision.com/steelhouse/r/average-order-values-increase-95--with-steelhouse-s-behavioral-commerce-platform,c9215586</link><guid isPermaLink="false">cision448298</guid><description><![CDATA[Hats in the Belfry, one of the largest online hat retailers, nearly doubles their average order values by using behaviorally-targeted Real Time Offers from SteelHouse.
LOS ANGELES (Feb. 6, 2012) – Hats in the Belfry (www.HatsInTheBelfry.com), one of the largest online hat retailers in the U.S., uses SteelHouse (www.SteelHouse.com), the first and only company to offer marketers a zero reaction time solution, to increase sales revenue for its online eCommerce site. SteelHouse’s Behavioral Commerce Platform has helped Hats in the Belfry achieve three main goals – attract new visitors to their]]></description><pubDate>Mon, 06 Feb 2012 14:00:00 GMT</pubDate></item><item><title>SteelHouse One of the “Hottest Companies in Southern California”</title><link>http://news.cision.com/steelhouse/r/steelhouse-one-of-the--hottest-companies-in-southern-california-,c9213100</link><guid isPermaLink="false">cision444879</guid><description><![CDATA[SteelHouse recognized for its innovative technologies, fast growth, and successful rounds of investor funding.
LOS ANGELES (Jan. 30, 2012) – Behavioral commerce leader, SteelHouse (www.SteelHouse.com), was awarded one of the “Hottest Companies in Southern California,” by business research firm, Lead411.  Lead411 recognizes the fastest growing and innovative technology companies in the Los Angeles, San Diego and Santa Barbara areas.

SteelHouse was selected among 1,800 other technology companies. To be awarded, the honorees must be privately-held companies or organizations, based in]]></description><pubDate>Mon, 30 Jan 2012 21:58:38 GMT</pubDate></item><item><title>Three Key Incentives Will Drive Shoppers’ Decisions to Buy Online in 2012</title><link>http://news.cision.com/steelhouse/r/three-key-incentives-will-drive-shoppers--decisions-to-buy-online-in-2012,c9207241</link><guid isPermaLink="false">cision439431</guid><description><![CDATA[Free shipping leads to incentives that will motivate shoppers to spend more this year, SteelHouse survey shows.
LOS ANGELES (Jan. 16, 2012) – Nearly 60 percent of shoppers will spend more money online in 2012 than they did last year for consumer products, according to a new survey released today from SteelHouse (www.SteelHouse.com (AppData/Local/Microsoft/Windows/anthony/AppData/Local/Microsoft/Windows/Users/anthony/AppData/Local/Microsoft/Windows/Temporary%20Internet%20Files/anthony/AppData/Local/Microsoft/Windows/Temporary%20Internet%20Files/Content.Outlook/7H39AI2U/www.SteelHouse.com)),]]></description><pubDate>Mon, 16 Jan 2012 13:00:00 GMT</pubDate></item></channel></rss>