STELLA & DOT LAUNCHES BREAST CANCER AWARENESS COLLECTION  BENEFITING THE NOREEN FRASER FOUNDATION

San Francisco, CA (September 18, 2013) – Stella & Dot, a global social-selling fashion accessories brand announces the launch of a capsule collection of signature jewelry and accessories to celebrate National Breast Cancer Awareness Month in October. For each piece purchased during the month of October, all net proceeds will benefit the Noreen Fraser Foundation , a non-profit organization with a mission to raise funds for women’s cancer research and awareness of the importance of early detection. The collection boasts a vibrant assortment of accessories including a charm necklace, a rose gold cuff and earrings, two wrap bracelets and scarf, all available for purchase on October 1, 2013.

“Stella & Dot is committed to raising funds to help fight against breast cancer, a disease that has impacted so many in our community. We are thrilled to once again partner with the Noreen Fraser Foundation in October for Breast Cancer Awareness month.  Together, with the small actions of our customers, trunk show hostesses and Stylists, we will make a big impact” said Jessica Herrin, Stella & Dot CEO and Founder.

"We continue to be inspired by the dedication and support of Stella & Dot and its community of women who care so much about the fight against breast cancer," says Noreen Fraser, Founder & CEO of the Noreen Fraser Foundation. "We could not be more grateful for Stella & Dot's support so that we may continue to fund groundbreaking women's cancer research."     

Stella & Dot Breast Cancer Awareness Collection:

  • Hope Necklace ($69)
  • Wanderlust Single Wrap - Pink ($29)
  • Wanderlust Triple Wrap – Pink ($59)
  • Geneve Lace Cuff ($79)
  • Geneve Linear Earrings ( $59)
  • Union Square Scarf - Frida Print ( $59)

To purchase a product from the collection, or for more information, please visit www.stelladot.com.

Media Contacts:  
Katie Sann 
Stella & Dot 
ksann@stelladot.com  
(646) 553-1219

Jennifer Styles
Workshop Collective
jen@workshopcollective.com  
(310) 995-0942

About Stella & Dot:

Stella & Dot is a boutique-style jewelry and accessories company reinventing the home-based business opportunity for the modern woman through its social shopping business platform. Stella & Dot offers its on-trend, celebrity-coveted product line exclusively through a growing network of trained independent consultants (Stylists) across North America, UK, Germany and most recently abroad in France. They earn sales commissions by selling at private in-home trunk shows and online with a best-in-class e-commerce site including social media tie-ins.  For more, visit www.stelladot.com .

About the Noreen Fraser Foundation:  

The mission of the Noreen Fraser Foundation (NFF) is to raise funds for women’s cancer research and awareness of the importance of early detection.  NFF funds translational cancer research aimed at developing new prevention methods, diagnostic tools and non-toxic therapies to treat women’s cancers.   NFF’s programs urge women to be proactive and have regular screenings.  “Our hope is that until there are cures, women’s cancers will become manageable diseases controlled with targeted therapies that protect patients’ quality of life.”  NFF is a 501(c)(3) non-profit organization.  Please take a look at the website to learn more:  www.noreenfraserfoundation.org .

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