Stewart Garden launches new Premium electric and non electric propagators
Stewart Garden, the gardening products division of UK manufacturer, Stewart, has unveiled a range of new electric and non-electric propagators within its Premium range in its 2012 Buyer’s Guide.
The new additions in the unheated range are the 52cm and 38cm Non Electric Propagators, complementing the existing 22cm model and the 67cm window sill variant. Every model comes with adjustable ventilation.
Three new electric models are also available: the Premium Thermostatic Control Electric Propagators, available in 38cm and 52cm sizes and the 52cm Premium Variable Control Electric Propagator.
Using long life economical heaters of 8 watts and 22 watts for the 38cm and 52cm models respectively, the thermostatic propagators will maintain the temperature on average between 18°C and 23°C. The variable control option, meanwhile, is fitted with an efficient 50 watt heater allowing customers to select a precise temperature between 12°C and 28°C.
Suggested retail selling prices
22cm Premium Non Electric Propagator £3.99
38cm Premium Non Electric Propagator £6.99
52cm Premium Non Electric Propagator £14.99
67cm Premium Non Electric Propagator (Window sill size) £14.99
38cm Premium Thermostatic Control Electric Propagator £34.99
52cm Premium Thermostatic Control Electric Propagator £49.99
52cm Premium Variable Control Electric Propagator £84.99
The Stewart Garden 2012 Buyer’s Guide is the company’s first literature release since ECI invested £12 million in Stewart in a BIMBO (buy in / management buy out) in June this year, valuing the business at £17 million. The business has undergone a series of changes to its brand and corporate identity in the months since, including the creation of the Stewart Garden division and striking new packaging design. Features of the new packaging include the Grow with us strapline, reinforcing Stewart Garden’s commitment to grow your own, and subtle yet unmissable red and blue detailing underling Stewart’s position as a quality British manufacturer. For the Premium Non Electric Propagator range, the packaging also incorporates cut-out sections, enabling consumers to engage more closely with the product.
With the increasing popularity of grow your own and concerns about seasonal eating, shopping bills and the environment, Stewart Garden’s commitment to the gardening sector is stronger than ever. Major investments are planned for new technology, new products and expanded merchandising and POS support for retailers. The company also works closely with the Carbon Trust to maintain high levels of efficiency and social responsibility.
For further information on Stewart Garden visit www.stewart-garden.co.uk
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Stewart - backgrounder
Formed in 1945, Stewart is the UK market leader in the manufacture and supply of technical plastic moulded products for the gardening, home and professional catering sectors. The company offers a large range of products in its portfolio ranging from garden planters and propagators, to food containers and specialist storage products. The company employs 75 people in Croydon and enjoyed a turnover in 2010 of £13 million.
In June 2011 ECI, the mid-market private equity specialist, invested £12 million in the company in a BIMBO (buy-in / management buyout) deal that valued the business at £17 million. A new management structure saw Richard Butler join as Group CEO. Butler has significant knowledge of the advanced technical plastics sector, having worked for leading manufacturers in the aerospace and automotive sector. Lee Mowle, the previous owner and CEO, became Managing Director of the gardening and catering divisions, retaining a substantial shareholding in the company.
In the months following the BIMBO, Stewart made a series of changes to its brand and corporate identity and established discrete divisions for the core sectors it serves.
Stewart Garden produces grow your own products, watering, pots, propagators and garden accessories. These are available in over 1000 outlets across the UK and Eire including major DIY outlets such as Homebase and Wilkinsons and garden centres across the UK such as Dobbies and Klondyke/Strikes, The Garden Centre Group and some 600 plus independent garden centres. Having achieved a dominant position in the domestic market by offering durable, lifestyle-driven value for money products. The company continues to invest heavily in new product development.
Stewart Garden plays a full and active role in the gardening and leisure industry through its membership of:
- GIMA – the Garden Industry Manufacturers Association
- Gardenex – the Federation of Garden and Leisure Manufacturers Limited, and
- HTA – the Horticultural Trades Association
Stewart won the House Beautiful Best Product Garden Category in 2005 and the Klondyke Dry Goods Supplier Award in 2010. The company was a GIMA Awards - POS Finalist in 2009, and Best of British Finalist in 2011. Its Heat and Grow Thermostatic Propagator was top in the Which? Gardening Best Buy test on windowsill propagators 2011.
Stewart Home provides food storage and homewares products. These comprise of the Refine, Essentials and Seal Fresh food and drink storage collections, offering hygienic storage in a wide range of colours and shapes.
Stewart Catering supplies the Gastronorm and Seal Fresh food storage ranges to the catering industry and specialist cook shops via wholesale and cash and carry outlets.
Other divisions recently established under the Stewart umbrella are:
Each division of Stewart is BS ISO 9001-2000 accredited and operates from the company’s manufacturing, warehousing and distribution centre in Croydon, Surrey.
For more information visit www.stewartlimited.co.uk
For editorial enquiries, pictures, interviews and samples, contact Sara Tye on 07786 176 617 or email firstname.lastname@example.org or Emma De Maio on 07921 160 134 or email email@example.com