Refreshed looks for Lumi

Stora Enso’s woodfree coated paper brand, Lumi, has updated its appearance. For 20 years, Lumi’s brand identity and recognition have relied heavily on its visual elements, black and white colour and round shaped logo with the brand name in it. Now the old Lumi logo has been updated and also includes an endorsement by Stora Enso. The new identity looks more modern while Lumi’s familiar black and white pattern still remains.

“Lumi has got a refreshed look, still keeping the same great benefits. Lumi has set customer needs first and has modified the product range in order to meet market requirements in the best possible way. Lumi papers offer best-in-class functionality in combination with excellent image reproduction. For applications with exceptionally high demands for strong impact, long-lasting impressions and impeccable quality, there is no better paper than Lumi,” says Heli Ristola, VP, WFC Papers, Stora Enso, Division Paper.

All its well-known and recognized characteristics are there. The optimal combination between printability and runnability. Natural whiteness. The even surface you can fell with your fingers. The best folding properties in the market. An excellent choice for high end magazines, luxury catalogues and art books. It’s known as Lumi.

Lumi’s new brand elements will be seen in its communication and marketing materials, such as sample folders and other sales support tools, adverts and giveaways as well as wrapper papers on reams and pallets in transportation and warehouses.

For further information, please contact:
Liisa Nyyssönen, SVP Communications, Paper division, tel. +358 40 544 3491

Stora Enso is a leading provider of renewable solutions in packaging, biomaterials, wooden constructions and paper on global markets. Our aim is to replace fossil based materials by innovating and developing new products and services based on wood and other renewable materials. We employ some 25 000 employees in more than 35 countries, and our sales in 2016 were EUR 9.8 billion. Stora Enso shares are listed on the Helsinki and Stockholm stock exchanges.

Paper division provides best-in-class paper solutions for print media and office use. The wide selection covers papers made from recycled and fresh wood fibre. Our main customer groups include publishers, retailers, printing houses, merchants, converters and office suppliers. Our mills are located predominantly in Europe, and in China. Three of the mills produce paper based on 100%-recycled fibre.


About Us

Part of the bioeconomy, Stora Enso is a leading provider of renewable solutions in packaging, biomaterials, wooden constructions and paper globally. Our customers include packaging producers, brand owners, paper and board producers, publishers, retailers, print houses, converters, and joinery and construction companies. We believe that everything that is made from fossil-based materials today can be made from a tree tomorrow. Our materials are renewable, reusable and recyclable, and form the building blocks for a range of innovative solutions that can help replace products based on fossil fuels and other non-renewable materials. Stora Enso has some 26 000 employees in over 30 countries. Our sales in 2017 were EUR 10 billion, with an operational EBIT of EUR 1 billion. Stora Enso shares are listed on Nasdaq Helsinki Oy (STEAV, STERV) and Nasdaq Stockholm AB (STE A, STE R).