Novestra: mypublisher, inc. in distribution partnerships with america online, american greetings and eckerd photo labs

NOVESTRA: myPublisher, Inc. IN DISTRIBUTION PARTNERSHIPS WITH AMERICA ONLINE, AMERICAN GREETINGS AND ECKERD PHOTO LABS New York based myPublisher, Inc. (formerly Recollections, Inc.), producer of personal publishing products such as books and calendars (private publishing), has in the last couple of months established itself as the fulfilment partner for key players within the digital photo industry. The partnership with America Online, Inc. (AOL) aims at reaching the company's 31 million subscribers and offer them a range of products based on their own digital images. myPublisher has also entered into partnership with American Greetings, Inc. - the leading online greetings site and premiere personalized content delivery company with more than 16 million monthly visitors. Furthermore, myPublisher has entered into partnership with Eckerd photo labs whose 1,600 stores will promote myPublisher's products on all their film bags and through a direct link on all their photo CDs. "We have spent a substantial amount of time and money on developing software and a production technology that would enable us to take advantage of the changes in the digital photo market. These agreements show that, at present, we are well ahead of any competition in this new exciting category. We hope to be able to present further distribution agreements in the near future which will help us capitalize on the changes in consumer behaviour which digital photography and the Internet entails," Carl Navarre, founder and CEO of myPublisher, Inc., says. For further information please contact Theodor Dalenson, chairman, AB Novestra, phone No. +46 8 545 017 50. About myPublisher, Inc. myPublisher has developed a proprietary software which enables individuals and businesses to turn their digital photographs and other memorabilia into high-quality coffee table books and other printed products quickly and easily at affordable prices via the Internet. For information regarding myPublisher, Inc, please see About AB Novestra AB Novestra is one of the leading independent venture capital investment companies in the Nordic region with focus on companies providing enabling network technologies and services for the communications industry. Novestra's portfolio of companies includes B2 Bredband AB, Comintell Holding AB, Continuum Group Ltd, Netsurvey AB, Qbranch AB, Recollections, Inc., Strax Holdings, Inc. and a number of other holdings. Novestra's shares are listed on the O-List of Stockholmsborsen. For information regarding AB Novestra, please see ------------------------------------------------------------ This information was brought to you by Waymaker The following files are available for download:

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About STRAXSTRAX is a global company specializing in mobile accessories and connected devices. STRAX is listed on the Nasdaq Stockholm Stock Exchange. STRAX offers proprietary, licensed,partner branded accessories and connected devices. The proprietary brands include XQISIT, GEAR4, Urbanista, THOR, AVO+ and FLAVR. The company furthermore represents over 30 brands. The company sells to a wide channel landscape ranging from telecom operators, specialized mobile and consumer electronics retailers to online, lifestyle, convenience stores and supermarkets. STRAX was founded in Miami and Hong Kong in 1995 and has since grown significantly across the globe. STRAX has 200 employees in 12 countries and its operational HQ and logistics center is based in Germany.