Sunset Brands, Inc’s US Financial Assets Acquires Mobile Delivery Technology Firm as Powerful Component to Financial Services Holdings
Jacksonville, FL- November 4th, 2010- Sunset Brands, Inc (OTC: SSBN) proudly announces its acquisition of Kaizen Communications (www.kaizencommunications.net), a mobile tech firm specializing in wireless messaging, distribution of mobile content and mobile campaign management. SSBN Execs are confident the new acquisition will provide a leading edge to US Financial Assets holdings in providing a key component for cutting-edge tools in line with market trends for financial services.
Kaizen is known for specializing in open API architecture SMS text platforms. As an application provider, powering the mobile gateway, Kaizen’s technology has direct connectivity with over 50 US cell phone carriers including the household name major players. Their state-of-the-art technology provides a host of mobile solutions utilizing SMS text communications including marketing campaigns, reminder applications and SMS comprehensive, top to bottom payment solutions.
Sunset CEO John Bert Watson Sr. states, “This will allow USFA the ability to expand their product offerings and assist Kaizen Communications with their “Patent Pending” mobile marketing and technology within the banking and financial industries which will serve as a streamlined solution for not only our holdings, but as a revenue generator to other institutions in need of direct or white-label solutions. This opens up potential for an additional profit stream in a market where these services are in high-demand.”
Kaizen issued a release yesterday announcing its launch of KPay, a convenient text message based bill payment solution that is PCI compliant. In conjunction with payment solutions, Kaizen’s open API allows companies to automate the process of sending bill reminder messages, emergency notifications, account alerts, even personal greetings to mass audiences. As stated in their release, According to Juniper research, nearly half of mobile phone users worldwide will make mobile payments as of 2014 (Juniper research). Currently, 97.3% of mobile phones can use Kaizen’s new technology, an area where all other mobile payment options seemed to have fallen short.
Juniper has also stated that new types of SMS mobile banking alerts will help to treble the volume of mobile banking messages to almost 90 billion p.a. by 2015, equating to one message every 22 days, per mobile banking user.
Mobile Banking Report Author, Howard Wilcox explained: "Our research found that messaging is a ‘win-win’ for banks. They can improve customer service significantly; simultaneously eliminating the cost of servicing customer enquiries placed with call centers." The Juniper report, however, identified that some banks are still to seize the potential of SMS services. The overall strategy behind alert messaging development is to encourage customers towards the self service world, with information delivery SMS which most people are familiar with.
US Financial Asset execs see this as a prime opportunity for the company and its shareholders and looks to announce additional company progress in the coming days.
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Jeffrey S. Betros
EVP - Investor Relations