Sunset Brands, Inc’s US Financial Assets Implements On-Demand Mobile Payment Solution for Millions of Users Nationwide
Jacksonville, FL- November 17th, 2010- Sunset Brands, Inc (OTC: SSBN) is pleased to announce that its recently acquired, Kaizen Communications (www.kaizencommunications.net), a mobile tech firm specializing in mobile payments, distribution of mobile content and mobile campaign management, has integrated a partnership with America’s leading on-demand payment processor, Billing Tree.
Billing Tree, The proven leader in on-demand payment processing, offers a suite of payment solutions ranging from web payments to check conversions, and is currently processing over 3.4 million transactions per month. They provide every available option for accepting payments and simplify the process of receiving and applying payments without the need for additional software.
USFA executives are confident that the newly formed alliance with Billing Tree will turbo-power Kpay, Kaizen’s mobile payment and billing reminder software. Kpay is currently allowing customers the ability to pay bills, send and receive funds, and execute point of sale transactions from any mobile phone.
Kaizen’s CTO, Curtis Keith, states “Integrating with Billing Tree will enable Kaizen to bring mobile bill presentment and payments to a mass audience, allowing simplified mobile payments to become a reality for customers using their SMS enabled mobile device.”
Alliances with Billing Tree and other forward thinking organizations confirm the progression of mobile payments, and the fact that customers are looking to mobile as a viable option to pay their bills, and execute other transactions.
Juniper Research finds that half (to exceed 2.5 billion users) of all transactions worldwide will be done via mobile device by 2014. Juniper states, “The user demand for convenient and intelligent ways in which to make payments for goods and services using a mobile phone is creating exciting opportunities for those organizations that are part of the mobile payment ecosystem.”
Sunset Brand’s USFA CEO, J. Bert Watson, Sr., comments, “This is a major breakthrough for USFA. Our comprehensive payment solution is patent pending and part of a payment revolution that offers users a more convenient option to pay over traditional methods. Kaizen is currently in negotiations and expecting to sign this week other third party billers which will represent over 15 million bills per month. The impact this has on revenues for USFA moving forward is tremendous.”
US Financial Assets, Inc. is a Financial Services firm with a focus on the strategic acquisition and investment in federally insured banks, mortgage companies, SBA, insurance, mortgage title companies, management and capital consultative services, REIT and distressed real estate holdings primarily in the Southeast Region of the U.S.A. The firm recently acquired Kaizen Communications, implementing several applications within a nationwide launch of mobile payment solutions.
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PR PREPARED BY NMR, LLC
Jeffrey S. Betros
EVP - Investor Relations
US Financial Assets