Acquisition in Sweden

Pressrelease October 8, 1997 Acquisition in Sweden Swedish Match makes a public offer of SEK 170 per share for the shares of Treab Plus AB, a Swedish distributor of tobacco and tobacco related products as well as postcards, wrapping paper etc to retailers in Sweden. The value of the offer represents SEK 16.5 million. The turnover in 1996 for Treab Plus was SEK 105 million (USD 14 million). The offer is subject to Swedish Match reaching at least 90% of the shares and receives the approval of the Swedish Competition Authority. For further information, please contact: Bo Aulin, Senior Vice President, Corporate Affairs Work: +46 8 658 03 64 Mobile: +46 70 558 03 64 Home: +46 8 768 45 22 Boel Sundvall, Vice President Investor Relations, Corporate Affairs Work: +46 8 658 01 73 Mobile: +46 70 651 39 09 Home: +46 8 25 87 12 Göran Ekdahl, Vice President Communication, Corporate Affairs Work: +46 8 658 01 62 Mobile: +46 70 858 11 62 ------------------------------------------------------------ Please visit http://www.bit.se for further information The following files are available for download: http://www.bit.se/bitonline/1997/10/08/19990304BIT00420/bit0001.doc http://www.bit.se/bitonline/1997/10/08/19990304BIT00420/bit0002.pdf

About Us

Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product areas Snus and moist snuff, Other tobacco products (cigars and chewing tobacco), and Lights (matches, lighters, and complementary products). Production is located in six countries, with sales concentrated in Scandinavia and the US. The Group’s global operations generated sales of 13,305 MSEK for the twelve month period ending 31 December 2014. The Swedish Match share is listed on Nasdaq Stockholm (SWMA). Swedish Match’s vision is a world without cigarettes. Some of its well-known brands include: General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket.

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