Appointments in Swedish Match

Appointments in Swedish Match Lars Dahlgren appointed CFO Lars Dahlgren, Acting Chief Financial Officer, has been appointed Chief Financial Officer and Senior Vice President of Swedish Match effective July 1, 2004. He is a member of Group Management and reports to Sven Hindrikes, President and CEO of Swedish Match. Lars Dahlgren joined Swedish Match in 1996. He has a broad managerial experience from various international positions within the Group. Lars has worked with Group Finance on the executive level since May 2002, primarily in the areas of business control and M&A issues. Lars-Olof Löfman named President of North Europe Division Lars-Olof Löfman, has been appointed President of the North Europe Division as of July 1, 2004. He joined the company in 1987 as a production manager and most recently served as Vice President Development & Production of the North Europe Division. He will be a member of Group Management and will report to Sven Hindrikes, President and CEO of Swedish Match. Lars-Olof Löfman succeeds Stefan Gelkner who will retire on July 1, 2004. Swedish Match is a unique company with its range of market-leading brands in the product areas of snuff and chewing tobacco, cigars and pipe tobacco - tobacco's niche products - as well as matches and lighters. The Group's global operations generated sales of 13,032 MSEK in 140 countries for the twelve month period ending March 31, 2004. Swedish Match shares are listed on Stockholmsbörsen (SWMA) and Nasdaq (SWMAY). Swedish Match AB (publ), SE-118 85 Stockholm Visiting address: Rosenlundsgatan 36, Telephone: + 46 8 658 02 00 Corporate Identity Number: 556015-0756 www.swedishmatch.com For further information, please contact: Sven Hindrikes, President and Chief Executive Officer Office +46 8 658 02 82, Mobile +46 70 567 41 76 ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2004/06/23/20040623BIT21520/wkr0001.pdf

About Us

Swedish Match develops, manufactures, and sells quality products with market-leading brands. Swedish Match’s product areas are Snus and moist snuff, Other tobacco products (cigars and chewing tobacco), Lights (matches, lighters, and complementary products), and Other operations. Production is located in six countries, with sales concentrated in Scandinavia and the US. The Swedish Match share is listed on Nasdaq Stockholm (SWMA). Swedish Match’s vision is a world without cigarettes. Some of its well-known brands include: General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket.

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